Awards
customer that is benefi tting from using your product. Is it making them more productive and effi cient, and therefore saving them money? Remember: Any product is just a means to an end, so tell the judges what that is.
Let’s have the full story
I and the other judges will be reviewing many submissions. To really stand out you need to tell a compelling story. Personally, I favour submissions that start with a concise statement as to why the submission has been made. For instance: “We believe our product should win IoT Product of the Year, because it is the most compact, low power… etc”. The submission will then go on to provide the facts and figures to qualify the opening claim.
Also, as judges, we want to hear about the development of the product. What were the development challenges? What were the solutions? Did you invest in new design tools or manufacturing processes? In other words, even though the award might be acknowledging an innovative product, let us know what your engineers did to make it all possible.
If you have the opportunity to supply supporting information, please do so. It will help the judges decide between submissions that make equally compelling arguments for winning a particular category. On a personal note, use of the expression “close runner up” is well justifi ed when it comes to industry awards. Over the years I have had to make many diffi cult calls, so taking that little extra
effort with your submission will certainly help you stand out. It will help me too. Lastly, keep your submission(s)
professional and adhere to word count limits and anything else the awards organiser may have stipulated. And once you have drafted your submission, ask a colleague to proofread it for: accuracy; that it meets the judging criteria of the category; and that it is error-free. Better still, ask an independent third party to check your submission. This can be someone who knows your industry but not necessarily your company or products. Let them judge whether or not you have put forward a strong argument for winning an award.
Summary
Entering awards should be a strategic part of your company’s marketing mix. Winning an award, or even being shortlisted, is good for business. Also, in making a submission you have nothing to lose but much to gain, so put the effort in and the reward could be an award.
About the author
Richard Warrilow is a director of B2B marketing support agency Declaration. He has helped two of Declaration’s clients secure Queen’s Awards and a third to land an Elektra Award.
A guide that builds on this article and includes additional tips can be found in Declaration’s free resource centre at www.
declaration.co.uk/resources-guides.
Entries close on 14th April. If you’ve not yet made your submission(s) you can do so at:
www.iandeawards.co.uk/enter
www.cieonline.co.uk
Components in Electronics
March 2025 15
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