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Distribution


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Specialist distributors offer added value


GD Rectifiers explains how specialist, focused distributors are better placed to combat critical supply chain issues and component obsolescence


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oday a distributor’s design, purchasing and value-added services help OEMs and EMS providers to cut costs, get products to market quicker and manage supply chain risks. As more supply chain risks, such as geopolitics, extreme weather conditions, natural resource shortages and unpredicted demand, pose a threat to component sourcing, it’s important to understand the value of a reliable supply chain and the benefits of partnering with a specialist distributor.


As a specialist, reliable distributor of electronic components, GD Rectifiers delivers a second-to-none service, focusing on customers’ short and long-term requirements in today’s fast-moving industry. In recent years, specialist distributors have played a pertinent role in the sourcing of electronic components, offering detailed design support, technical expertise, and problem-solving solutions. Specialist distributors offer numerous benefits over the larger, household distributors, by offering a personalised service, with custom-built products catered to customer specifications. Specialist distributors nurture these relationships and work with customers on component obsolescence, designing-in new products for special jobs and R&D projects. Today, the growing number of specialist distributors like GD Rectifiers is a testament to the needs of engineers and buyers that demand greater technical support to assist them in sourcing electronic components, proving that an off-the shelf product or solution doesn’t always work.


A reliable, easy way to buy everyday components


Without distributors, many customers with smaller annual requirements wouldn’t have access to the components they need. Customers requiring a small order quantity are often unable to establish a direct account with the manufacturer, usually because they do not meet the target minimum spend. Often, it isn’t


28 April 2023


feasible for manufacturers to service these smaller accounts direct and so they look for support from their distribution network to service customers who might also require additional products.


An authorised source, every time


The risks of counterfeit and poor-quality components from unauthorised sources represent a significant risk to both production and a customer’s end application. Customers should always use authorised sources and should discuss replacement parts for obsolete components with their distributor. Last time buys and direct alternatives are usually available.


Flexible purchasing options


Buying from distributors often presents a smaller or no MOQ (minimum order quantity) which is ideal for customers that require smaller drops. Specialist distributors like GD Rectifiers also offer flexible purchasing solutions such as scheduled and call-off orders, ideal for those customers that can forecast their requirements, would like to minimise inventory on-site, and secure the best possible pricing, as far ahead as possible, protecting themselves from potential price increases.


Long term agreements


Specialist distributors work with customers to provide long-term stock agreements, which could involve a call-off or scheduled order based on a material order, or a scheduled delivery drop based on monthly component usage and annual forecasts. Distributors work with you to develop a flexible solution to sourcing the components you need.


Components in Electronics


Adding value and reducing cost Distributors add value to both customers and manufacturers. For customers, distributors provide extensive knowledge of various products, services, and manufacturers, providing a greater insight into the latest technologies and market analysis. Although distributors are the middlemen, they are best placed to keep customers informed on product releases, EOL, production delays and delivery status updates. Distributors will assess every detail of the customer journey and keep customers updated every step of the way whereas sometimes manufacturers will focus on other areas and communications. The distribution channel also plays a part for manufacturers by adding value to the end customer, helping take away some of the costs of serving customers, whilst providing excellent growth opportunities. It is often the case that many manufacturers would not be able to service accounts, territories, or industries


without the support of localised distributors. Distributors service the wide mass-market base and help create the demand for that, which has always proven successful.


Helping create demand


Demand creation takes place in different forms, it could be the discovery of a new technology and partnership opportunity, or it could be the first design-in product for that manufacturer, having endured lots of development and testing work to get to this point. Distributors not only help manufacturers grow their customer base, but they also help the component manufacturers gain more business and insight with existing customers.


Supporting time to market Distributors share their knowledge, experience and understanding of the market, by sharing ideas and offering tailored solutions to best support customers. This could involve


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