Spotlight On


A spotlight on Lucid Electronics


Component manufacturers not yet trading in Europe need to overcome a multitude of challenges to get established in what is a highly competitive and mature market. Set-up costs, cultural differences and access to distribution channels are common barriers of entry. The spotlight this month falls on Michael Groom, managing director of Lucid Electronics, providers of sales, marketing and


distribution supply chain support to component suppliers


What motivated you to start Lucid Electronics?


Michael Groom, managing director of Lucid Electronics


34 April 2018 F


ollowing more than 30 years in the electronic component industry and having just turned 60, what I thought would be my final MD role came to an end


Components in Electronics


in December 2015. Despite having looked forward to becoming a man of leisure, it became apparent I wasn’t quite ready to hang up my suit for good! I’ve always enjoyed being involved in business and became excited by possible new opportunities, outside of the more


stereotypical corporate environment with which I have been involved. Over the years I came across some great companies, with wonderful products that were often very capable in every respect. However, many of them had little or no presence in the European market, so


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