BRAND FEATURE
LELLI KELLY X BACK TO SCHOOL 2023-24
Always stylish and fashionable, the Italian brand introduces a new focus on eco-sustainability
B
ig news from Lelli Kelly: for Back to School 2023-24 season the worldwide famous Italian company is proud to present its new eco-friendly school shoes range. Here the insole and lining are produced with a special material named “AppleSkin”, which is made with the contribution of apples from Trentino-Alto Adige, following processing fruit for the food sector. The apple scraps, which would otherwise be discarded, are sent to a Florence-based manufacturer where they are used to create innovative and sustainable materials. This Italian manufacturing is used to create a special capsule collection of school shoes, which celebrates Lelli Kelly’s new focus on eco-sustainability. In addition, Lelli Kelly “AppleSkin” models feature a decorative apple-shaped removable loop or a bracelet accessory with apples to be worn on the shoe or on the wrist.
And there’s more: Miss LK line, dedicated to older girls, is becoming more and more popular season after season. Mini fashionistas dreaming of a stylish Back to School will find minimal and super fashionable designs and constructions.
More broadly, Lelli Kelly offers a wide variety of school shoes models and different width fittings, to ensure that every girl can achieve the best fit. Lelli Kelly school shoes are available in 3 width fittings: E Fitting, for a slimmer or shallower foot; F Fitting, for an average foot width; G Fitting, for a wider foot or higher instep.
The special bracelet accessory in also available in the classic school shoes collection or on plain black sneakers. Here are removable accessories in the shape of diamanté or enamelled hearts or flowers.
Moreover, the Italian brand is presenting its signature school shoes line characterized by interchangeable straps or loops. Each pair of shoes comes with a set of plain straps/loops – which can be worn every day at school – and a set of straps/loops featuring gorgeous accessories – perfect for parties and weekends. Besides the beloved unicorn and mermaid, the hottest accessories for BTS 2023-24 season are the brand new carriage and rainbow bow.
Furthermore, for many seasons now Lelli Kelly has introduced a new kind of Premium Quality Soft Leather upper to the school shoes market, featuring leather linings and leather insoles that keep the feet safe and comfortable, allowing them to breathe naturally. This is an innovative feature compared to the stiffer leather uppers commonly used prior to the introduction of Lelli Kelly’s solution, and is indicative of the continuous research that the brand has always pursued in the field of quality and innovation. Despite the softness of the uppers, Lelli Kelly school shoes boast extraordinary durability, in line with the highest market levels. The non-slip outsole – made of rubber – also offers excellent resistance to abrasion.
Lelli Kelly school shoes collections have always been designed to both delight the fashion tastes of girls as well as the needs of parents: while chic and fun, they are also characterized by great quality and durability.
18 • FOOTWEAR TODAY • OCTOBER 2023
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