Excellent results for Italian trade fairs this September


T


rade fairs dedicated to fashion and accessories that took place last month at Fiera Milano Rho yielded “excellent


results”, according to organisers. MICAM Milan, MIPEL, The One Milan and


HOMI Fashion&Jewels Exhibition were visited by 42,273 trade visitors, which is up 21 per cent on the September 2022 edition, from 129 countries. Above all, the fairs revealed an increasing demand on the part of foreign buyers, proving the importance of exports in strengthening the recovery of the industries represented. The final figures for the events show growing


numbers of visitors from Spain, France and Germany; as regards non-EU countries, a long- awaited comeback of China and confirmations from Japan and North America with Canada and the USA.


There were 2,000 brands presenting their


collections for the coming season, marked by a strong commitment to research and innovation, quality and a keen awareness of sustainability – a hot topic for nearly every industry right now. Young people, the lifeblood of any ever-changing industry, were once again the protagonists of all the events thanks to dedicated initiatives and special areas. Creativity, talent, research into materials and


BUYER’S GUIDE T


his data-driven Buyer’s Guide for footwear is an exclusive service offered by MICAM. This trend guide is born out


of a desire to perfect the visitors’ experience by giving them the most reliable seasonal trend directions to optimise their buying. This Guide translates the desire for


innovation to meet the needs of a changing industry. MICAM wants you to look forward, facilitating your decisions with the latest technologies, helping increase your business and reduce your ecological impact with more best-sellers and less unsold good. MICAM is partnering with Livetrend, a pioneering start-up in data-driven trend forecasting. The solution analyses millions of images and information from the web to produce the most accurate and reliable forecasting. For this collaboration, Livetrend brings its technology to footwear with specifically developed algorithms. The Buyer’s Guide includes four seasonal


trends, organszed into colours, materials, details and drilled down into category ‘must haves’ for women and men.


production technologies, as well as attention to the rapidly changing world of fashion, marked the emerging designers’ creations. There was also a plethora of opportunities


to meet and discuss the hottest topics for the industry, from sustainability to artificial intelligence, and from new production technologies to the future of retail. All engaging discussions to give visitors food for thought.


The industry experts at MICAM share their data and insights on the SS24 key trends and must-haves


SS24: The Intertidal On the shore between high and low tide lies the intertidal zone – a space where land and sea meet. The intertidal zone provides an extreme ecosystem that moves from being fully submerged to fully exposed. Anything living there must be able to survive continuous and drastic changes. Metaphorically, this habitat outlines our


current need to adjust to ongoing challenge and change. In technology, nature and culture, a state of uncertainty will prevail. At the same time, a new duality emerges: a polarisation between detached isolation and the increasing interconnectedness of things (technology, people, and planet). In this unstable state, the fragility of life is emphasised, calling for collective realignment, sensibility, and awe towards our unique human core and all our possibilities. For SS24, foreign worlds, from metaverse to


microbes, are opening paths to face the end of abundance and to rebuild tomorrow with new digital or regenerative resources. The next year will look at reassuring essentials, at old and new


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