NEWS


Hype is building for the next edition of MOMAD fashion and footwear show in Madrid O


rganisers of MOMAD, Salón Internacional de Moda, Calzado y Accesorios – the


International Fashion, Footwear and Accessories Trade Show – are gearing up for the next edition on 13 to 15 September this year. The data gathered from the


last survey carried out after last February’s edition confirm that 92.9 per cent of visitors to the last edition will attend the next show in September, ensuring an attractive number of trade professionals in view of the success achieved by the exhibiting firms. Based on this, expectations


for MOMAD are excellent, the organisers – IFEMA MADRID – said. Since the end of the 1970s, when the fair began, MOMAD has positioned itself as an unmissable international B2B event for fashion


In addition, the fair has the


industry professionals. A trade fair where never-before-seen collections are launched, and new brands and trends have been presented to give an excellent overview of Spring/ Summer and Autumn/Winter collections and their contents with


an extensive line-up of conferences, talks and round table discussions with top-tier speakers, as well as fashion shows in the MOMAD catwalk. The enormous range of brands, over 300 in fact, makes the trade


Two independent British brands join forces to ‘redefine comfort and style in footwear’


The Cleo Sandal The Roxy Trainer The Aurora Sandal


collaboration of its 27 international branches working in the countries where the fair wants to maintain or grow its business.


¡ MOMAD – 13-15 September 2024 – in Hall 8 of Recinto Ferial, Madrid, Spain – will coincide with Intergift, Madridjoya, and Bisutex 12-15 September 2024).


fair an essential that transforms brands into businesses. As a result, the show brings in a highly diverse profile of visitors from 59 countries around the world, with 16 per cent of international buyers attending, whose profiles are mainly boutique owners, online stores, shoe stores, designers, agents and sales representatives, chain stores amd department stores.


just look great but also make women feel great too. Earlier this year, the pair came together to design a collection of footwear that celebrates the ethos and style of both fashion brands. “I met Jo a few years ago at


an event, and we knew we wanted to create something electric,” explained Ms Burrows. “Combining our cloud soft comfort, with the bold, powerful prints of Scamp & Dude, it’s been a joy to combine our teams, and bring our vision to life!” Ms Tutchener Sharp added: “I am


L


so excited to collaborate with Air & Grace, another British, female- founded brand. I’ve worn Air & Grace for years because they make the comfiest shoes out there, and they look super cool too. “My favourite thing about our


uxury footwear brand Air & Grace and superpower- infused clothing brand,


Scamp & Dude, have announced a new collaboration. It will see Scamp & Dude’s vision


to combine its signature leopard print and lighting bolt design – and pops of vibrant neon – with the


6 • FOOTWEAR TODAY • JUNE 2024


timeless style and comfort of Air & Grace footwear. Featuring four distinct styles,


the brands said this new collection has been meticulously created to provide both style and comfort, ensuring that women can feel confident with every step they take and able to express their


individuality through their choices of footwear and clothing. Claire Burrows, Founder of Air


& Grace, and Jo Tutchener Sharp, CEO and Founder of Scamp & Dude, first crossed paths at an industry event where they immediately bonded over their shared passion for creating products that don’t


collection is the pops of neon on each pair of shoes; a splash of superpowered colour is essential. And as a limited edition collection, you probably won’t spot anyone else wearing the same pair.” The new collection includes the


Roxy Trainer, the Aurora Sandal, and the Cleo Sandal.


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