AW24: The Lori Boot & Elouise Bag
of touches, including ruching or decorative stitching or statement making finishes in the form of polished hardware or contrasting patterned upper combos, this range will certainly turn heads for all the right reasons. Chunky sole units, rendered perfect for casual wear, are met with sumptuous suede uppers, butter soft leathers, water resistant options, warm linings and faux fur trims to inject a Winter ready aesthetic.
The breadth of special occasion styles also available will undoubtedly be met with high praise. Classic styles are beautifully accentuated by dazzling diamantes, decorative laser cut outs and encrusted brooches to add a polished finish. With matching handbags also available to coordinate with the range of court shoes, sandals and boots, these duos will certainly add the perfect accent to any look.
Q&A
Q: Tell us about some of your latest/recent key product ranges. Alan Scott: The Lotus SS24 collection was bursting with colour to make it one show- stopping edit that inevitably turned heads! From stunning wedge sandals, through to fanciful flats, elegant shoe and handbag combos and staple mid heeled court shoes that have been dramatized with detail, the collection was a strong and covetable offering.
SS24 delivered everything from vacation style infused options through to special
occasion must haves that elevated any ensemble. The most noteworthy options were the premium sandals and the colourful suede styles that had a multi function aesthetic. These sellout styles were certainly in high demand from both retailers and consumers alike. In addition, the concise handbag collection encapsulated pieces that were worthy enough to hold their own as THE perfect arm candy or when teamed with the matching footwear style, a failsafe combination that certainly completes any look.
No Autumn/Winter wardrobe is complete without a staple boot and the Lotus AW24 collection delivers options with no compromise on style or wearability. Each pair exudes on point detailing, whether it’s the subtlest
Q: How is the brand growing in the UK this year and beyond? AS: It’s not just the attractive product proposition that has contributed to growth of the Lotus brand, a fundamental element of this success is the opening of new accounts, broadening our customer base. Clothing retailers, bridal stores and prom attire specialists have also been keen to extend and differentiate their current product offering; this targeting has been an incremental element of the brand’s strategy for growth.
Attendance at the likes of Harrogate Fashion Week and AIS has also been integral in the opening of doors with these new customers. As well as showcasing new collections at the sector’s main exhibitions, including Footwear Today Live, the brand has extended its presence at regional hotel trade shows. This gives retailers additional opportunities to preview the complete collection without extensive travel and at more convenient times.
In addition, the brand’s online presence with partners continues to grow and is vital
AW24: The Saundra Waterproof Boot
AW24: The Lucy Boot
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