WHY ADESSO AND WHO IS BEHIND THE BRAND?
Introducing Adesso shoes from Helen Fraser… M
y name is Helen Fraser and I am the Founder of
Adesso Shoes. Adesso has belonged to our family business for many years – but not as you see it today.
I have spent the last few years really engaged
in my own personal self-development; after bringing three beautiful girls into the world with my husband Anthony I wanted to make sure that I enjoyed and made the most of every moment on this magical journey. I realised that life throws us some amazing opportunities but it is up to us to see them and grasp them with both hands! I also realised that life is not all plain sailing and there are tough times as well as happy times. This is when we need support the most. So this led me to develop Adesso into an inspirational
brand; one that aims to help support the mental health of women in a number of ways. Little things can make such a difference and we
want to inspire women all over the world to live their best life through our footwear based around colour and comfort. Adesso is built around six personality traits: Kindness, Confidence, Energy, Creativity, Sustainability and Pride. You can find out more about what these mean to our brand on our website
www.adessoshoes.com. Mental health is a broad and complex topic,
however colour has been shown to have a powerful impact on how we feel – and this is extremely important for Adesso. While we still have some black and navy in our ranges, these colours can relate to sadness so we try to focus on brighter colours such as yellow, purple and green, which stimulate joy, pleasure and contentment. We hope that every woman that chooses to wear Adesso shoes gets joy from them each and every day!
It is extremely important to me that this
beautiful planet stays beautiful for many, many generations to come, so we ensure that all of our leathers are Leather Working Group Gold rated. This means they are audited to the highest standard for sustainable, ethical and moral practices. We also ensure that all of our packaging is plastic free and recyclable. Our aim is to help women feel confident in
themselves, promoting a sustainable product that feels inspiring and uplifting to wear. I believe that the way we start our day impacts on the rest of our day; if we walk out of the house with confidence and positivity we are more likely to attract that back in our day. If you are reading this and would like to be on our journey too, please get in touch as we would love to hear from you!
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