NEWS
DB Shoes partners with Sara Davies MBE to champion its new ‘Joyful Strides for Wider Feet’ campaign
D
B Wider Fit Shoes has launched a brand new campaign with Sara Davies
MBE; ‘Joyful Strides for Wider Feet’ is aimed at highlighting awareness and the importance of foot health and style. DB Shoes said the campaign
is poised to reshape how we approach our footwear choices. From understanding the true size of our feet and not relying solely on the limited high street options, but realising the impact the right fit for our feet can have on our lives. Studies have revealed that 72
per cent of people are wearing shoes that don’t fit correctly, underscoring the urgent need for change in the industry. Backed by the influential
entrepreneur and philanthropist, Sara Davies MBE, star of Dragons' Den, she lends her voice to the campaign, sharing personal insights into the significance of comfortable and well-fitted shoes.
“Foot health is fundamental to overall well-being, and everyone deserves to feel confident and supported in their footwear choices. As someone who’s constantly on the go, I know first- hand the importance of well-fitted shoes. That’s why I’m proud to be part of this campaign – because everyone deserves to walk with comfort and confidence.” The campaign goes beyond
From navigating the demands of entrepreneurship to cherishing moments with loved ones, Sara embodies the spirit of the ‘Joyful Strides for Wider Feet’ movement. “I am thrilled to be part of this
campaign that promotes both comfort and style,” said Ms Davies.
advocacy, featuring heartfelt testimonials from satisfied customers across the UK who have experienced the life-changing benefits of proper footwear from DB Wider Fit Shoes. With a comprehensive fitting guide available online, individuals can confidently select the perfect shoes and step into a world of comfort and style. Said Managing Director of DB
Wider Fit Shoes, Charles Denton: “For too long, the footwear industry has neglected the needs
Dubs Universe recognised for its manufacturing at StartUp Awards
The Awards were established to highlight the success of start-up businesses across 10 UK nations and regions, and to celebrate the achievements of entrepreneurs in all sectors of the economy. As a regional winner in its
category, Dubs Universe will now progress to the UK StartUp Awards final being held at Ideas Fest on 12 September, dubbed “the Glastonbury for Entrepreneurs”! Dubs Universe – based in
K
ent-based Dubs Universe was recently named as the Manufacturing &
Engineering Start-Up of the Year at the Regional 2024 South East StartUp Awards.
4 • FOOTWEAR TODAY • JUNE 2024
Orpington in Kent – is a sustainable footwear brand making ultra- comfortable kids trainers from planet-friendly materials. It has meticulously designed its shoes from the ground up – dedicated to finding that perfect fit with plenty of wiggle room for growing feet.
Sustainability is also very
important to Dubs and this extends beyond production. The company promotes a circular economy by giving its customers a unique option to resell outgrown shoes; Dubs has also teamed up with Sal’s Shoes, a charity that redistributes pre-loved shoes to kids in need. This helps to prolong the lifespan of the trainers and ultimately keeps them out of landfill. Stuart Davis, Co-Founder of
Dubs, said: “This achievement is a testament to the hard work, dedication and innovation of our incredible team. Winning this prestigious award wouldn’t have been possible without the support of our amazing customers, partners and supporters. We are
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of individuals with wider feet. We are not just launching a campaign, we are starting a movement – one that celebrates diversity, promotes foot health, and empowers people to embrace their unique selves. This is about encouraging people to embrace their self-expression.”
incredibly excited about what the future holds for Dubs and we will continue pushing the boundaries of innovation and sustainability in the manufacturing and engineering sector.” Nearly 90,000 new businesses
were created in the South East of England in 2023, and according to Professor Dylan Jones-Evans OBE, creator of the StartUp Awards, this demonstrates the growing importance of entrepreneurs to the regional economy. “Start-ups are the life of any
economy,” he said, “and that is especially true in the South East where new businesses are contributing to job creation, innovation and prosperity across the whole of the region.”
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