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BRAND FOCUS


BRAND IN THE UK MARKET M


A WELL-ESTABLISHED Introducing Free Spirit…


any of us have heard about Free Spirit but there are so many benefits to this brand that we wanted to delve deeper


into to explore all the ins and outs… Free Spirit was born from the love of being


free in the great outdoors. It is an athleisure footwear brand that fuses comfort, style and technology so the wearer can effortlessly transition from one activity to the next. It bridges the gap between active-wear and casual footwear to create a range of styles that can be worn for both exercise and daily routine whilst also being environmentally-conscious. So what makes this brand stand out from the


crowd? Firstly, it is the amount of technology packed in to each style for the price. Free Spirit really packs a punch when it comes to value, retailing between £49.99 and £69.99 (with a 2.5 per cent mark-up). All of the uppers are either leather or suede


– a natural material that allows the wearer’s feet to breathe. These are interspersed with


recycled mesh to give a sporty look whilst still maintaining the brand’s ethical credentials. The styles include a Tricot lining which is a soft recycled knit fabric that, paired with the natural uppers, lets air, sweat and moisture pass through for maximum comfort and breathability. The footbeds are memory foam with extra impact cushioning and reinforced arch support for improved anatomical fit. A TPR outsole completes the package with its excellent shock absorption to protect the joints and a flexible, non-slip tread for increased stability, all of which is finished to an exacting standard.


The brand takes its environmental


responsibilities seriously and all of the leathers are from LWG (Leather Working Group) rated tanneries, which means they follow strict ethical and environmental guidelines. They specify that no chrome is used in the tanning process. Chromium is not only detrimental to the environment and water systems but also detrimental to people working in the environment and living around the dump sites. It is vitally important for the environment that chrome tanning is reduced. This follows through to the


manufacturing process where Free Spirit adopts environmentally conscious manufacturing processes where possible. The factories are part of a certified waste-free manufacturing chain and have solar energy plans or practices, and electric and hybrid vehicles are used during the factory transportation process. The packaging is FSC-


certified using recycled paper or re-forested material and water based ink, and all boxes are glue-free to be fully recyclable. With such an impressive litany of qualities and


credentials it is no surprise that Free Spirit is a staple of many businesses all over the globe!


Multiple Points of adjustability For enhanced fit.


Moulded Anatomic Footbed Memory foam footbeds with arch support


TPR Outsole


A non-toxic, effective shock adsorber tht disperses imact away from the bones when walking


Angled toe kick Boosts and promotes the natural walking motion


18 • FOOTWEAR TODAY • JUNE 2024


Recycled mesh


Chrome Free, LWG rated Leather and Suede Uppers.


DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY


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