INTERVIEW
LOTUS In conversation with…
With a history spanning 250 years, Lotus has become known for offering women and men a variety of incredible footwear styles that are at the height of fashion. But it’s not just shoes, the brand also offers a wide range of co-ordinating formal and casual handbags. “Looking forward, we will introduce more options that will give retailers and consumers a wider
breadth of styles,” Alan Scott, Lotus Brand Manager, tells Footwear Today. E
stablished in 1759, Lotus is widely recognised as the oldest British footwear brand still trading today. This incredible heritage has been achieved through continuously developing footwear styles that are design focused and of exceptional quality to a loyal, fashionable and discerning female and male audience.
Lotus joined Jacobson Group’s portfolio of brands in 2004 and now plays a significant part of the group’s £30 million annual turnover. Jacobson Group currently employs over 80 members of staff across three sites in Lancashire and Greater Manchester in the UK and New York in the USA.
Footwear Today Editor, Jack Cheeseman, chats to Lotus Brand Manager, Alan Scott,
14 • FOOTWEAR TODAY • JUNE 2024
about the latest footwear collections, and how the brand is navigating the tough retail climate with diversification and extended ranges to appeal to all kinds of budgets.
“2023 was a phenomenal year for Lotus with the brand seeing exponential growth,” says Mr Scott. “We had a challenging first quarter this year with the second quarter seeing a much needed uplift, which for Lotus came concurrently with the delivery of premium suede styles in a spectrum of colours and special occasion footwear and accessories. “Matching duos have long been our forte, so the extensive new range gave retailers an injection of fanciful product that was perfect for the wedding season, race days and warmer weather events.”
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
