MOMAD REVIEW
ShoesRoom by Momad once again becomes the great trading platform for the footwear Industry
ShoesRoom by Momad once again became the great trading platform for the footwear and accessories from 20 to 22 September at La Nave—a unique industrial-style location, close to the centre of Madrid. Some 3,000 professional visitors attended the event, 2% more than at the previous edition.
Quality and innovation Quality and innovation were fundamental elements at the event, which saw significant commercial activity and a marked international presence. In this edition of ShoesRoom by Momad, 112 exhibiting brands participated, exhibiting their collections for the Spring-Summer 2020 and Autumn-Winter 2019/20 seasons.
Internationalization of ShoesRoom by Momad The trade fair once again organized an important international hosted buyer programme in collaboration with ICEX and with the support of FICE (Federation of Spanish Footwear Industries) and attracted 27 international buyers. A total of 18 foreign exhibitors from 7 countries
(Bulgaria, Dominican Republic, France, China, Italy, Portugal and Turkey) contributed to the international visibility of the show. In addition, 127 foreign visitors attended the event.
Activity programme In addition, the commercial activity was complemented by an interesting programme of talks and presentations, which were very well attended and which analysed crucial issues for the sector such as the impact of digitalization, online sales, technology, sustainability and the best business strategies.
22 • FOOTWEAR TODAY • OCTOBER/NOVEMBER 2019 Comment from the Editor.
“On the days that I visited ShoesRoom by Momad, the isles were busy with customers and agents on the stands were clearly taking orders.
I really enjoyed this Show, particularly the Menorcan Collection of ladies sandals and
Cheryl T
espadrilles, which were fabulous! Also, Madrid is a great City to visit, with some wonderful museums, parks and restaurants.“ aylor
, Editor , Footwear T
oday Magazine.
Further information about the event can be found at
www.ifema.es/shoes-room-by-momad
The next dates 2020 ShoesRoom 2020 by Momad TBC
If your company would like to visit and be considered as a hosted buyer please contact: Louisa Criscenti-Brown at
louisa@elsieb.co.uk Tel 07971280870 at Elsie B Ltd UK and Ireland Representative of IFEMA.
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