BRAND PROFILE
Where is the brand assembled/manufactured? Our styles are designed in both the UK & US and are produced in several factories around the globe. We ensure that all our factories meet a high standard and carry out factory audits regularly.
Who is the agent? The brand is licensed and distributed by Gardiners based in Gloucestershire, Southwest.
• Gardiners is one of the largest UK footwear and clothing distributors to the trade.
• The vast majority of products are available to buy and repeat in single sizes, limiting write downs and improving stock turn.
What’s the story behind the brand? Launched in 1958 in Rockford Michigan Hush Puppies® has had a history of bringing color and optimism to a boring, brown shoe category. With over 850 stores and more than 3500
shop-in-shops, Hush Puppies®, with its basset hound icon, is one of the most well-known and loved brands worldwide.
Is there a brand philosophy? Hush Puppies® exists to inspire our consumers to live life on the bright side. We believe that optimism is contagious and that by encouraging positivity we can help shape a better world. Additionally, we want everyone to feel
comfortable in themselves, and in their shoes.
What sets this brand apart from the rest? At the core of Hush Puppies® offering is the comfort DNA that the brand has become known for. Each style is thoughtfully designed to ensure fit and comfort are key. The brand has also recently introduced
Bounce™ technology which is unique to Hush Puppies®. All Bounce™ styles feature a polyurethane energy return footbed that holds its shape and actually rebounds with every step.
Does this brand offer a good profit margin for retailers? As a standard we offer a 2.4 mark up across both our women’s and men’s range. However, further discounts may be applied to larger volume orders.
• Fast and efficient delivery service from our UK wholesaler
• A wide range of Point of Sale options to support the brand in store
• A variety of digital assets available for online use, SEO optimised copy, unit photography and inventory digital synchronisation for internet shopping outlets.
Distributed by Gardiner Bros & Co (Leathers) Ltd | 01452 727300 |
enquiries@gardinerbros.co.uk |
www.gardinerbros.co.uk
• Huge stock levels and efficient service operating from an 85,000 square feet modern bulk storage facility.
• Experienced customer services team available to assist with any orders, queries or service requirements.
• Six field-based Area Sales Managers operate across the UK and Ireland working in partnership with customers developing sales.
• Far-reaching, fast and reliable distribution network.
• Business-to-business account portal with transparent real-time stock feeds.
• ‘Virtual Distribution’ service options available for retail partners.
How is the brand marketed? Do you use social networking? The Hush Puppies® brand is marketed through social media platforms including Instagram & Facebook. We also work with brand ambassadors and influencers to seed new product. We build long-term partnerships with retailers, working with them to ensure they are met with the best possible solutions with a variety of point of sale options and a suite of digital assets.
Any famous customers? Keith Richards has been known to wear Hush Puppies® in the past, there is even an alleged story that his life was reportedly saved by the shoes’ rubber soles when he was electrocuted onstage while wearing a pair.
14 • FOOTWEAR TODAY
• OCTOBER/NOVEMBER 2019
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