Amongst the various novelties presented


during this edition of MICAM, the one that aroused particular interest on the part of trade visitors was the PLAYERS DISTRICT.


This new exhibit area was created to provide a


showcase specifically for sports and outdoor shoes, a segment that is increasingly attracting the attention of buyers and consumers and that requires manufacturers to invest continually in research and technology. A number of exciting collateral events, such as MICAM Trophy, were held in this lively new area, which is to be developed further for the February edition.


The It’s Shoe Time exhibition in the Fashion


Square was a huge success. Set up to celebrate the trade fair’s fiftieth anniversary, it took visitors on an immersive journey through time, tracing the way life-styles - as reflected in shoe fashions - evolved from the Seventies to the present day. After wowing trade visitors at the fair centre, the exhibition will transfer to MUDEC where it will be open to the public from 19 to 22 September, free-of-charge: a unique opportunity to present the ‘footwear culture’ and MICAM to the wider public present during fashion week.


The next edition of MICAM from 16 to 19 February 2020, with the F/W 2020-2021 collections.


“The 88th edition of MICAM has to be the best yet! An amazing Show on a grand


scale, with some fascinating exhibits and great brands. Definitely an event not to be missed! I would not hesitate in


recommending the MICAM Show to UK Footwear retailers.


Happy 50th Birthday MICAM!” Cheryl T


aylor Footwear T VIP Lounge for Buyer


At MICAM, for the first time, a select number of top buyers taking part in the trade fair had the opportunity to access the VIP Lounge, which offered exclusive services such as a bar and restaurant, cloakroom, left-luggage storage, transportation to the city and airports, as well as the possibility of booking other facilities in the city.


, Editor , oday Magazine.


The Lounge was completely inspired by China:


in its 88th edition MICAM chose to pick up on the Chinese tradition according to which 88 is a lucky number, and was pleased to extend this happy circumstance to all its most important guests by means of an elegant oriental setting.


In addition, on 17 September a select number of


invitees were invited to take part in an exceptional event aimed at presenting the genius typical of our country through one of its main exponents: Leonardo Da Vinci.


With “Art reflects Beauty”, MICAM


commemorated 500 years since the death of Leonardo da Vinci and celebrated its own 50th anniversary, by offering its most important guests a private guided visit to Da Vinci’s Last Supper and an aperitif in Leonardo’s Vineyard.


MICAM universe is on themicam.com Stay tuned!


OCTOBER/NOVEMBER 2019 • FOOTWEAR TODAY


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