NEWS
Laird Connectivity and WPG EMEA join forces to bring wireless connectivity to new customers and markets
Laird Connectivity, a global leader in wireless technology, and WPG EMEA are delighted to announce a pan-EMEA distribution franchise agreement between the two companies to further expand, penetrate and serve key target markets and customers in the wireless space.
The announcement is viewed by both organisations as an excellent opportunity to strengthen and expand their business by combining their sales, marketing and technical support skillsets to support customers from design concept all the way through to the delivery of advanced supply chain services across the globe.
“We are thrilled to partner with WPG EMEA; this strategic partnership opens new avenues for growth and enables us to access untapped markets across EMEA,” said Ketan Patel, senior director of sales at Laird
Connectivity.
“We will continue to focus on growing our Wi-Fi, Bluetooth, system-on-module, IoT devices and LoRaWAN product lines through this partnership. We see a true demand creation partner in WPG EMEA and look forward to forging a relationship which will provide superior added value to our customers as these technologies evolve at a rapid pace.”
Nigel Watts, president of WPG EMEA, added: “We are delighted to welcome Laird Connectivity as the latest partner to join the current portfolio offered by WPG EMEA. wireless technology provider, delivers the quality of product, service and support that we desire to serve our customers across the region and we will deploy our full range of marketing and demand creation services in order to provide the access and
Farnell sponsors electronics contest to improve the future of the planet
Farnell, in collaboration with Maker Faire Rome, is sponsoring the FAE Technology design contest, “My Maker PCBA: Your Electronics for a Better Planet.” Makers from around the world are invited to participate and seize the opportunity to harness the potential of electronic technology in creating a sustainable future. The contest is now open and will accept submissions until September 15, 2023.
company specialising in embedded electronics, strongly supports the interconnection between technology and sustainability as we strive toward a future where electronics is an indispensable tool in enabling concrete solutions to the challenges of our time.
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Within this framework, the “My Maker PCBA: Your Electronics for a Better Planet” contest on projects centered around environmental sustainability. Martina Lucchese, regional sales manager of Farnell Italy, said: “We are thrilled to partner with FAE Technology and Maker Faire Rome to support this contest, which aims to harness the potential of electronic technology in creating a sustainable future.
“With Farnell actively engaged in CSR initiatives and dedicated to shaping a better tomorrow, this collaboration aligns perfectly with our mission.”
JULY/AUGUST 2023 | ELECTRONICS FOR ENGINEERS
support required to successfully enable customers to compete in their own end markets.”
Mr Watts said that WPG EMEA will promote the Laird Connectivity product range through its Digital Demand Creation channels, TechVault and MetaCentre, in parallel with its highly experienced
team located throughout the region.
He added: “The Laird Connectivity brand delivers a message of quality and assurance which sits perfectly alongside the reputation of WPG Holdings as a global distribution partner.”
SICK adds ultrasonic UC40 senor to its range
SICK said the UC40 sets the standard for wide-ranging ultrasonic detection duties up to 5m. Equipped with push- lock mounting and IO-Link, it can be quickly integrated in machinery, on conveyors and on automated mobile vehicles. The SICK UC40 is a versatile all-rounder for demanding industrial conditions, outputting reliable distance or level measurements even in poor ambient light, dusty or dirty environments.
The UC40 also ensures reliable presence detection and position data independent of gloss, colour, transparency object. It is therefore ideal for use in logistics materials handling and packaging machinery, for example. Nick Hartley, SICK’s UK market product manager for distance measurement, said: “With the SICK UC40, it couldn’t be easier to harness the power of reliable ultrasonic sensing whatever the environment.
“With a click and twist of the push-lock bracket, the UC40 is mounted in no-time, whether in a new machine or as a replacement for an existing sensor. The digital push-pull output for IO-Link also means the UC40 can be integrated with minimal cabling into both existing and new installations.”
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