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COME GROW WITH US


Come grow with us Background


The diversity of application and ingenuity of customers to create groundbreaking products that open new markets and drive huge revenues tell us that the forecast for the semiconductor TAM ( Total Available Market ) value to double in the next decade is not only achievable but extremely likely. All elements of the supply chain  understanding and cooperation that WPG  four decade period in the pursuit of total customer service and satisfaction. We can only imagine how the technology landscape will evolve during the course of the next ten years but one thing is for certain nearly all new developments across a vast array of end markets will contain semiconductors many of which  each will require support services to enable designers to effectively implement      array of other devices sought after and craved by an ever increasingly technically savvy global population. This is well recognised by WPG EMEA and we are focused on the development and delivery  the challenges that will undoubtedly arise


as part of the ubiquitous growth across the entire spectrum of technology and applications.


What’s Changed ? The global pandemic caused us all to  interacted with customers and adjusted to a new way of doing business. Relationships that existed prior to the pandemic held up     to peer meetings become a rarity. The  staggering both in terms of quality and frequency and this rapidly became the default broadcasting method for new  data. It is fair to say that with the advent of advanced digital communications and  has become increasingly popular and the pandemic simply accelerated the process through necessity. This trend will continue into the future and WPG EMEA will strive to deliver the quality of services and support required by an ever more demanding customer base.


WPG In EMEA.


The emergence of WPG into the EMEA  arrival of the Far East /ASIA PAC distribution


companies who had previously feasted upon the rapid growth and demand in their domestic markets and are now looking towards EMEA and indeed North America for growth and a global presence. WPG made the decision to enter the EMEA market in April 2021 following the Covid pandemic and in the midst of a global    study and assess the needs of customers  we have assembled a modest but very experienced and capable core team of industry professionals upon which we will build the structure necessary to develop and deploy the demand creation services required to fully support our customers throughout the EMEA region. Our current franchise offering is spearheaded by   provide us with a multitude of opportunities to approach and penetrate many pioneering technology customers with whom we have succeeded in helping  circumstances and ensure that they are able to bring their end product to market in a timely fashion. Together with Micron we have signed a franchise agreement with legacy partner Alliance memory who provide a crucial product continuance service to many customers whose own product lifecycle exceeds that of the original device manufacturer. The combination of Micron and Alliance is a true illustration and example of our understanding of customer support needs throughout their product lifecycle.


12 JULY/AUGUST 2023 | ELECTRONICS FOR ENGINEERS


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