BSEE COVER STORY


Panasonic is celebrang a double milestone during 2018, marking 100 years of the company and 60 years since the launch of its first aircondioning product.


he heating & cooling side of Panasonic’s business was developed in 1958, with this year marking 60 years of sustainable and reliable products within the HVAC industry. The wish to excel has made Panasonic an international leader in innovative, efficient and economical heating and cooling solutions. Tony Nielsen, UK Marketing Manager, Panasonic Heating & Cooling Solutions UK explains: “Panasonic is a brand trusted by many. To repay that trust, Panasonic constantly invests in R&D to deliver new and innovative products to the market that will further benefit their customers and the environment. The diversification Panasonic has shown throughout the years demonstrates an enthusiasm to take steps into new territories.” In February, Panasonic hosted a three-day celebratory convention in Mallorca. Two-thousand customers and 200 press from 42 different countries attended to mark 100 years since Panasonic was founded and 60 years of heating and cooling innovation.


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The convention, held at the Palau de Congressos in Palma, provided a great opportunity to celebrate


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Panasonic celebrates double anniversary during 2018


Panasonic’s key milestones with the people that continue to grow and support the brand – its customers. The following month, Panasonic created a buzzing stand at the biggest event in Europe for exhibiting excellence in climate control and renewable energies, Mostra Convegno Expocomfort show in Milan.


Panasonic showcased new solutions for the residential and commercial markets, while an insightful press conference was held, making it an ideal platform to share its global and European growth strategies.


Speaking at the event, Laurent Abadie, CEO of Panasonic Europe, shared key milestones in the history of the company, from when it was founded to today. He highlighted the company’s first residential air conditioner, which was launched in Japan in 1958, and traced the evolution of its heating and cooling business strategy towards the innovative and environmentally- friendly products in the market today: “In the spirit of the company's founding father, Konosuke Matsushita, we want to develop technological solutions that respond to the philosophy of ‘a better life, a better world’ by always placing them at the heart of people's lives.” Enrique Vilamitjana, Managing Director of Panasonic Air Conditioning Europe added: "The objective of Panasonic Air- Conditioning Europe is to become a leader in the European heating and cooling market. By 2020, the Panasonic solutions package will be increasingly focused on the supply of commercial air conditioning and air to water heat pumps (Aquarea), without abandoning residential products. The requirements of the new products will be based on the following key elements: efficiency, air quality, environmental respect and connectivity."


Abadie concluded: “In the next 10 years we will see more innovation in mobility then we have seen over the


Summer PACi promotion


o help celebrate Panasonic’s Anniversary in the HVAC industry, the company is rewarding its UK installers. The summer PACi Promotion provides not only Love2shop rewards on every PACi system purchased, but also for purchases of more than 10 systems over June, July and August, installers can receive a choice of Panasonic Smart Speakers and TV’s. AND that’s not all – installers can also claim Panasonic Premier Reward points for these purchases and redeem them against more Love2Shop rewards.


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Tony Nielsen, Marketing Manager for Panasonic Heating & Cooling Solutions UK, explains: “We are well known for running promotions in the


summer – and this year is no exception. We’ve put together an enviable package of rewards that gives installers even more in our 60th anniversary year for air conditioning. “Not only will they be buying our great PACi systems, but they’ll also be able to choose some other fabulous Panasonic products – choosing from the latest in smart


14 BUILDING SERVICES & ENVIRONMENTAL ENGINEER AUGUST 2018


speakers, or from a range of different size LCD and OLED televisions. “The Smart Speaker in particular, is a great reward – it has only just launched and is a new voice- activated Smart Speaker with Google Assistant which helps reap the benefits of connected living.” For more details and full terms & conditions, please visit:


last 100 years! Electrification, connectivity and automisation will be at the heart of this major revolution. By embracing change, we will maintain our unwavering dedication to cutting-edge craftsmanship, performance, and style, and our ultimate commitment to creating A Better Life, A Better World.” As a world leader in pioneering electronics, Panasonic has formed a diverse network of production and R&D facilities on a global level, enabling them to deliver cutting- edge technologies that set the standard for all other products worldwide. Panasonic has consistently supplied quality and efficiency since its founding in 1918 – including an impressive 91,539 product patents.


With an aim of providing a wider range of efficient and more environmental solutions, Panasonic has announced a switch to R32 during 2018, consolidating all its residential and commercial air- conditioning ranges, including its newly designed RAC floor consoles, split, multi-split and cassettes, to be compatible with this latest refrigerant technology.


Thinking about the refrigeration market and the demands of the latest regulations on atmospheric emissions of fluorinated gases, Panasonic has introduced a new range of CO2


trans-critical


condensing units, available in 4kW and 15kW, ideal for applications in supermarkets, convenience stores and petrol stations. The unit will be available in a standard version and additionally in a version with high resistance to saline atmospheres. Panasonic continues to innovate with revolutionary control solutions, including the introduction of Aquarea Service Cloud and datanavi. The Aquarea Smart Cloud interface has been enhanced with the new Aquarea Service Cloud platform, dedicated to installers and maintenance workers, who can now perform servicing and maintenance tasks on Aquarea H Generation heat pumps remotely. New datanavi technology, compatible with the CZ-RTC5B controller simplifies the management of commercial and industrial air-conditioning systems, providing operational, manual and historical data for faster and more efficient servicing.


www.aircon.panasonic.eu VISIT OUR WEBSITE: www.bsee.co.uk


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