Forklift rental giant Briggs Equipment UK has successfully outsourced its entire transport operation to Ryder Dedicated Delivery Solutions, in a true partnership approach that has seen a seamless transition


hen you stock and lease more than 24,000 different forklift trucks and

materials handling products, managing the transport movements to ensure customers receive the right piece of equipment, on time, and in the right condition, is no mean feat. Throw in the myriad of road transport

regulations and legal compliance that commercial vehicle operators have to deal with, together with the recruitment, training and retention of HGV drivers, and you have yourself one very big daily challenge. Over the last year, Briggs Equipment UK has handed over its entire transport operation to Ryder’s Dedicated Delivery Solutions (DDS), in a move that has been virtually seamless. Both parties point to a long-standing relationship and an understanding of each other’s businesses for the successful integration. But given the complex and dynamic nature of Briggs Equipment’s business, a decision to switch from running the transport operation in-house to a third- party didn’t happen overnight. Historically Briggs Equipment UK has

always run its own transport operation. The relationship between Ryder and

Briggs officially began in 2006 when Briggs’ parent company, Sammons Enterprises, acquired the material handling division of Finning UK and


absorbed its contract hire vehicles, which were leased from Ryder. “The equipment transferred over to

Briggs, marking Briggs’ first experience of working with Ryder; it was purely a vehicle contract hire relationship at that stage,” explains Shaun Dennis, national transport and logistics manager at Briggs. Gradually the relationship grew to

include both the contract hire of vehicles and driver supply. “We had always managed our transport

operation in-house but outsourcing the driver supply to Ryder DDS was the first ‘dipping our toe in the water’ if you like,” says Dennis. “We still handled the planning of the vehicle movements but Ryder supplied and managed the vehicles and drivers.” However, in 2012 when Briggs acquired Barloworld Handling UK, a second logistics operator was thrown into the mix. “Having two transport providers presented us with some operational challenges; it was often difficult to know where the responsibility lay when a problem arose. For example, was it a planning issue [i.e. a Briggs issue], or a transport provider issue,” explains Dennis. It was at this point that Briggs decided it wanted the whole transport provision to be delivered by one provider. Ryder DDS officially won the tender in


early 2017. It was awarded the contract to handle the entire transport operation, commencing in November 2017. “Although the commercials played an

important part, we chose Ryder DDS for its transport expertise, and because its company values and culture are very much aligned to ours,” says Dennis. Dennis says the move to out-source the

entire transport operation has freed up valuable time for himself and his team. “Ryder DDS handle all of the essential

day-to-day detail – like the O-licence compliance, the vehicle breakdowns, and the driver issues – which can be so time-consuming when you’re also trying to run a business. “It’s allowed us to concentrate on our strategic requirements and fine-tune what we need to do as an operation, while ensuring we continue to deliver what our customers require,” adds Dennis. “The benefit of working with Ryder

DDS is that we have a relationship whereby we can talk about what we need, and they’re willing to listen to what we’re trying to do and work with us to achieve that,” says Dennis. Ryder DDS business development

director Ian Seager says: “There has clearly been an awful lot of confidence from Briggs to have placed all their resources with one service provider - and it’s paid off. We are an essential bridge between the Briggs sales process and the customer; we are a means of measurement of customer satisfaction and as such, the service we provide helps them renegotiate and grow their customer contracts.”



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