■ Highlight innovation: emphasising your commitment to innovation, especially in areas like sustainable prac- tices and advanced technologies, can make you more attractive to funders.
■ Demonstrate market understanding: a deep under- standing of your market, including customer needs and the competitive landscape, assures funders of your strategic positioning.
■ Build strong relationships: networking with industry bodies, attending relevant events, and maintaining open communication with potential funders can open doors to new opportunities.
Lenders and investors also look for strong fi nancial
management when considering funding applications. Up-to-date fi nancial records, a clear cashfl ow forecast, and evidence of prudent cost control can strengthen your case. If your accounts show profi tability and a solid fi nancial track record, it reassures funders that your business is well- managed and capable of generating returns. For newer businesses or those facing recent fi nancial
challenges, demonstrating a clear strategy for future stability – such as new contracts, effi ciency improvements or market expansion – can help mitigate concerns. Securing funding also requires persistence and
flexibility. If one avenue doesn’t work, exploring alternative funding sources or adjusting your proposal based on feedback can increase your chances of success. Some manufacturers fi nd that combining multiple funding options – such as grants, tax relief and private investment – creates a more sustainable fi nancial structure. Keeping an open mind and seeking expert advice can make a signifi cant diff erence.
With economic conditions shifting, securing funding
may seem more diffi cult, but opportunities are still available for well-prepared businesses. Understanding what lenders and investors are looking for, staying proactive, and taking advantage of available fi nancial support can position your manufacturing business for long-term success.
The role of advisory services Navigating the funding landscape can be complex. Engaging with experienced advisers can provide valuable insights and guidance tailored to our specifi c circumstances. At Cottons, we specialise in supporting manufacturers through these processes, helping to identify suitable funding options and develop compelling proposals. Securing funding as a manufacturer requires a proactive
approach, leveraging available resources, and adapting to the evolving economic environment. By staying informed and strategically positioning yourself, you can access the necessary capital to drive growth and innovation. At Cottons, we are committed to supporting our clients in achieving these goals and ensuring they thrive in a competitive landscape.
Contact Enamul Khan, call 01327 879090 or email
ekhan@cottonsgroup.com or fi nd out more at
www.cottonsgroup.com
25
FINANCE
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