GIANT
It enhances your marketing You’ve got their attention, they know your claims, they know a little bit about what you do, now tell them in more detail what you can do for them. Business is based on trust, it’s easy to put a message out there, but can you deliver? Of course you can, but you’ll need to convince your audience, and an eff ective PR campaign, tailored to your business objectives, will increase your credibility, give you a chance to explain in detail who you are, what you do and why it’s worth talking about.
Carefully written content PR means sifting the important facts – and only the important facts – and delivering them in the correct way. We can all wax lyrical about our businesses for hours on end, but what’s important is identifying the key points that tell your audience everything they need to know in a concise and compelling way, without wasting words. Professionally written copy will relate directly to your other forms of marketing, each one backing up the other to deliver a succinct and cohesive message that is impactful and puts your business front and centre.
Reaching a target audience If a press release or blog is going to be eff ective it needs to reach the right people. PR agencies will not only help create the content, they will identify the best channels through which to spread the word. Experience, combined with long-established, strong connections in the industry allows PR professionals to draw up a list of relevant publishers – in print and online – where your message will gain maximum traction, shining a spotlight on your business and services.
Increasing return on investment Marketing isn’t cheap, if you’re going to spend money on marketing you want to see results, however that’s not always easy to achieve. A full-service marketing agency like GIANT uses a metrics-driven approach. Our commercially minded, proactive PR activities are aimed at achieving results-driven coverage for clients to achieve measurable and measured campaigns giving them a clear idea of the response.
By publishing content and utilising social media to promote it far
and wide, then measuring the reaction, GIANT provides clients with a comprehensive and clear indication of how the content was received, who liked it, who commented, who shared it. While it’s a challenge to try to calculate and demonstrate how much new business comes from a marketing campaign, just knowing it was seen, amplifi ed and gained a reaction, shows you’re promoting your business as eff ectively as possible.
To fi nd out more about what GIANT can do to help your business, call 01908 030688, email
ben@gogiant.co.uk or visit the website
www.gogiant.co.uk
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