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ADE PRO (16 – 19 OCTOBER)


OCT 16, 2024 DILLA 50 - THE INFLUENCE AND LEGACY OF DE- TROIT’S BEAT MAKING LEGEND


11:00 - 11:45 Location: Felix Meritis (Teekenzaal 1) | Keizersgracht 324, Amsterdam Speakers: Maureen Yancey, Miguel Atwood-Ferguson, Carl Craig


J Dilla, Detroit’s legendary producer, revolutionized electronic beat-making and influenced modern music across genres like hip-hop and house. His innovations transformed live performances and drumming, leaving a lasting impact on countless artists, producers, and DJs. At ADE 2024, we celebrate Dilla’s legacy on what would have been his 50th birthday. The event includes a special Q&A with his mother, Maureen “Ma Dukes” Yancey, and musician Miguel Atwood-Ferguson.


REINIER ZONNEVELD IN-DEPTH: CREATING HIS OWN FESTIVAL, CREATING LIVE WITH AI


13:30 - 14:15 Location: Felix Meritis | Keizersgracht 324, Amsterdam


Reinier Zonneveld shares the creative process behind R² Festival and his pioneering live back-to-back per- formance with AI. He discusses the integration of AI in music and its potential for revolutionizing live perfor- mances. Join this session to explore how technology and creativity converge in electronic music.


HARD TECHNO: MUSIC & LIFESTYLE


13:30 - 14:15 Location: Felix Meritis (Teekenzaal 1) | Keizersgracht 324, Amsterdam Speakers: Sara Landry (Artist), Michelle Verhoef (Ge- neral Manager, R&M Events - Verknipt)


Explore the resurgence of Hard Techno and its evolu- tion into a cultural movement that spans music, fas- hion, and lifestyle. This fireside chat features Sara Lan- dry and Michelle Verhoef, discussing the origins of Hard Techno, its current impact, and the role women are pla- ying in shaping this genre’s future.


THE STATE OF INDEPENDENCE IN 2024 AND BEYOND


14:45 – 16:00 Location: Felix Meritis (Teekenzaal 1) | Keizersgracht 324, Amsterdam Speakers: Aly Gillani (Bandcamp, GB) / Beks (AU) / Brian Miller (TuneCore, US) / Chris Goss (Hospitality/ Hospital Records, GB) / James Bullock (The Wild Seeds, GB) / Keir Tyrer (Shogun Audio Group, GB) / Linnea Sundberg (UnitedMasters, ) / Roland Leesker (Get Physical Music, DE) / Silvia Mon- tello (Voicebox Consulting, GB) Moderator: Carly Wilford (GB)


Indira Paganotto, Ilja Reiman, and Reza Fathi explore how niche sounds like gabber and hard techno have evolved to mainstream success. Learn from their ex- periences in building distinct identities and taking their craft to the next level. Moderated by Holly Dicker, this talk uncovers key strategies for elevating niche genres.


BURNOUT PREVENTION & CREATIVE FLOURISHING


15:00 - 15:45 Location: Felix Meritis | Keizersgracht 324, Amsterdam


A timely discussion on managing burnout in the fast-paced music industry. Panelists Louisahhh, Lilia ‘Dangermami,’ and Tristan Hunt offer practical advice on preventing burnout and fostering inclusive, creative environments. Expect thought-provoking insights into diversity, ADHD management, and mental health su- pport.


With the very idea of artistic/creative independence being both helped and threatened by technological ad- vances, how do you get the best from your autonomy in terms of artistic originality? It’s patently clear that the indie sector is changing, and even the definition of in- dependence is very different compared to what it was even five years ago. This is the ADE guide to the next phase of musical and creative independence, what it could mean for artists and their teams, as well as exa- mining in-depth whether working with no label is right for you.


James Palmer-Bullock, who was set to join us on this item, has sadly passed away. His enthusiasm and po- sitive impact on the music industry were unmatched, and we honor his memory and contributions. Our thou- ghts are with his loved ones as we remember his legacy.


OCT 17, 2024 THE ART OF CREATIVE REINVENTION


12:15 - 13:00 Location: Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam


Don Diablo and Laidback Luke discuss the complexi- ties of creative reinvention in the music industry. Mo- derated by Lorne Padman, this session touches on ba- lancing fan expectations while embracing change, and how emerging technology plays a key role in an artist’s evolution.


FROM NICHE TO NEXT LEVEL


11:15 - 12:00 Location: Felix Meritis | Keizersgracht 324, Amsterdam


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