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20 I - - C U IH E R O E A O V E R n S E R & n M E S vww.clrtheroeadvertisermuk Thursday, April 25 2og'; J|;i;;gjg'.Apnl25.2013 www.cliUieroBailvcrtiMrrn uk Kia introduces refreshed Optima


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freshed version of its Optima saloon-acarthathas proved a global hit for Kia since its launch exactly three years ago-atthe2013NewYorkIn- ternational Motor Show. Just three years ago, Kia


turned the automotive world on its head when the Peter


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Schreyer-penned Optima mid-size sedan was unveiled at the 2010 New York Interna­ tional Motor Show. Since that time. Optima


has become Kia’s sales lead­ er, selling more than 150,000 units last year and gaining worldwide acclaim for its Eu­ ropean-inspired design and fun-to-drive performance. The 2014 Optima arrives


with updated front and rear' ends, retaining the vehicle’s


dynamic and sporty propor­ tions. Available, in the U.S. mar­


ket, in U£, EX, SX and SX-Lim- ited trims, the Optima’s new premium amenities and con­ venience options make it an impressive player in the com­


petitive mid-size saloon seg­ ment. This new Optima is expect­ ed to arrive in US showrooms


in thethird quarter oftheyear, and pricing will be announced


closer to the vehicle’s on-sale date. A European launch is an­


ticipated towards the start of 2014.


Michael Sprague, execu­


tive vice-president of mar­ keting and communications for Kia Motors America, said: “With the latest version of the Optima, Kia continues to ad­ vance value to new levels of sophistication, offering mid­ size saloon consumers new premium amenities and con-


venience upgrades, as well as a refinement of the world-class design that so completely transformed our brand. “The Optima is the corner­


stone of Kia’s design evolution and epitomizes the brand’s goal of building highly-capti­


vating, value-positioned ve­ hicles.” In a mid-size saloon seg­ ment long dominated by func­


tion over desirabiUly, the 2014 Optima cements the model’s status as a trailblazer of com­


bining style and substance in an affordably priced vehicle.


Refining the Optima’s


sculpted, high-end appear­ ance, Kia’s Frankfurt-based design team improved the vehicle’s front and rear ends and the brand’s signature “ti­ ger nose” grille.


and aerodynamic shape are further accentuated by updat-


The vehicle’s bold stance


ed rear diffusers and a sweep­ ing boot lid.


Lighting up the European- inspired design are striking


■ front LED daytime running lights and fog lights, along with clear, newly designed LEDrearlamps. ■ The improvements contin­


ue within the cabin of the 2014 Optima, as drivers are greeted with more upscale and high- tech amenities. Activating the Optima’s


push button ignition brings two new displays to life: a 4.3-inch TFT LCD instrument cluster and optional high- resolution eight-inch naviga­ tion and telematics screen, featuring UVO eServices, an eight-speaker Infinity sound system, HD.Radio and Satel­ lite Radio. All-new. seat designs en­


sure a comfortable drive in the powerful and spirited sedan.


while an optional new Blind Spot Detection (BSD) system, which includes rear cross-


• traffic alert and rear parking sensors, improves conven­ ience and peace of mind.


Every 2014 Optima comes


well equipped withagenerous host of standard features. The LX trim offers dual ex­


haust with chrome tips, solar glass, exterior mirror turn signal indicators, front fog lights, exterior heated mir­ rors, chrome accented exte­ rior door handles and new i6in. alloy wheels fitted with 205/65R16 tyres and a six-


speed automatic transmis­ sion. The volume-leading EX


trim offers larger lyin.alloy wheels fitted with 215/55R17


tyres, leather seats, eight-way


poweradjustabledriver’sseat, and an illuminated front cup holders.


Moving to the SX trim, con­


sumers will find stylish new i8in. polished alloy wheels with 225/45R18 tyres, unique front and rear lower bump­


ers and side sills, aero wiper blades. The SX-T includes Xenon


line Limited trim brings Op­ tima to another level of sporty refinement, adding unique i8in. chrome wheels, newLED fog lights, red brake callipers, an electronic parking brake, chrome accented side sills,


headlights with auto levelling. Elevating to the top-of-the-


and premium Nappa leather seats. The 2014 Optima is avail­


able with two powerful The­ ta II powerplants featuring Gasoline Direct injection (GDi) technology: a 2.4-litre


GDi four-cylinder or a 2.0-li­ tre GDi turbo engine. A 2.4-litre hybrid pow­


ertrain is also available. The 2.4-litre GDi engine is availa­ ble on LX, EX and SX models,


while the more robust 2.0-litre turboGDienginelsofferedex- clusivelytotheSX.Thisturbo- ■ charged unit delivers V6-type power with a four-cylinder’s efficiency.


Each engine choice is mat-'


ed to a six-speed automatic transmission featuring Sport- matic clutch-free shifting. New for the 2014 Optima,


and exclusive to the sporty SX variant, is Drive Mode Select (DMS), which adjusts trans- missionshiftpointsandsteer- ■ ing weight, offering owners a customisable drivmg experi­ ence.


• For further information


on any Kia model, visit Perrys in Accrington Road, Burnley, ' call 01282 789064. Alternatively, log on to


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Vauxhall marked the 2013 Geneva Motor Show with its Adam Rocks concept, an urban mini-crossover that could open a new segment in the industry.


Compared with the pro­ duction Adam, the Rocks is , taller, wider, tougher and yet


more compact in appearance, while offering a cabrlo roof. It showcases how Adam’s


unique personalisation-the. current production model has over a million different specification and trim com­ binations- could b e taken one step further.


'


“With even bolder design than any other Adam, the


Rocks shows the vast poten-■ tial for personalisation our stylish urban-chic newcom­


er offers,” said Malcolm Ward, Vauxhall/Opellead design di­ rector.


“It combines the tough­


ness of a crossover with the coolness of open air driving. “As a symbol for fashion-


ADVERTISING FEATURE ■


led, active drivers wanting to stand out from the crowd. Adam Rocks isjust one possi­ ble answer to the question of how new development paths for this unique car could be forged.”


The new crossover body


style of the Adam Rocks is supported by a chassis that is raised 15mm with a 20mm wider stance. Agile parkour athletes,


who move firom one place to another, negotiating urban obstacles in between, were the inspiration for this spor^ crossover concept. • For furtherinformatlon


on the Combo Crew or any Vauxhall model, visit Perrys in Accrington Road, Burnley, or North Valley Road, Colne,


I or call 01282 427321 (Burnley) or 01282 863387 (Colne). Alternatively, log on to


www.perrys.co.uk.


Corsa 1.4T Black


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