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Clitheroe Advertiser & Times, Thursday, April 10th, 2008


vmw.clitheroeadvertiser.co.uk


Clitheroe 422324 (Editorial), 422323 (Advertising), Burnley 422331 (Classified) More than 20 % binge drink


cashire by 2011. In the Ribble Valley it is estimated that 21% of people are regularly binge drink­


T


ing. Figures clearly show that alcohol abuse


h is week lye continue our cover­ age of the campaign to save a mil­ lion }’ears of life in East Lan­


contributes to one in 10 male deaths in East Lancashire. East Lancashire Primary Care Trust


has deliberately made its campaign hard hitting. The posters, anpther of which we


reproduce here, are designed to shock - and make all of us think.


HELP TO SAVE A


MILLION YEARS OF LIFE


The “Know when to say when” cam­


paign is part of an overall strategy driven by the PCT to help people live longer, healthier lives and, if we lake action now, it could mean that from 2011 the lifespan of future generations - our children and grandchildren - could be, on average, three years more.


Enjoy yourself by all means, but stay safe


ENJOY your big night out - and stay safe! Here are a few statistics to make your


think.. . For instance, did you know? 0 50% of all street crime in East Lancashire is directly related to drink 0 30% of all accidents in East Lancashire are drink related


0 Over half the young women in East Lancashire admit that excessive drinking


has left them embarrassed 0 In East Lancashire 50% of all teenage pregnancies occur as a resuit of drink­


ing. No one wants to be a party pooper and, for most


people, a night out on the torn involves drinking alcohol. But if you plan ahead and drink in mod­ eration, there’s no reason why you shouldn’t have a good time and still get home safely. Here are some hints and tips to help you: 0 Eat before you go out - drinking alcohol on an empty stomach means that you will get drunk


far more quickly 0 Before you leave, plan how you’re going to get


home. This may mean keeping aside enough money to get a taxi or arranging for one of your friends to stay alcohol-free if they are going to drive 0 Drink water regularly or use soft drinks to


pace yourself between alcoholic drinks 0 Remember the beer goggles effect - you might


be tempted to think you’ve met your dream date, until the effect wears off! 0 Don’t accept drinks from strangers and never


leave your drink unattended - i t’s too easy for someone to spike your drink 0 Carry a condom, even if you are not planning


to use it 0 Look out for your friends and ask them to


look out for you too. Alcohol can be very enjoyable and there is no


reason why drinking should end in tears. Follow the simple guidelines outlined above and have fun! If you are alcohol dependent and find it difficult


to control how much you drink there are many organisations and websites that can help you take control. To find out more information about these please go to:


www.saywhcn.casllancspcl.nhs.uk


Or telephone the helpline: 0800 6781110 Or text SAYWHEN to 60033


Dr Ellis Friedman Director of Public Health


QUANTITY UNITS Ipl Ipt Ipt


2.3 2.4 2.2


KNOW WHEN TO SAY WHEN


EVERYONE knows that drinking too much can be dangerous, both in the short term and the long term. But just how much is too much? If you don’t consider yourself a “binge drinker”


or an alcoholic, are you still safe? Or could a few pints down the pub or a regular glass of wine at home every day be causing long-term damage? Most of us have heard of alcohol units, but what


are they and how many units can you drink safe­ ly?


Well, here is the technical answer: One UK unit


of alcohol contains eight grams of pure alcohol. And, the UK Government advises that men should not regularly drink more than three to four units a day and women not more than two to three. So for men the weekly limit is a maximum of 21


units and for women it’s 14 units. After an episode of heavy drinking we are all


advised to refrain from alcohol for 48 hours. The tricky thing is that i t’s not always easy to


find out just how many units there are in the glass of ivine in your hand, or the pint of beer you drink at the pub, because it’s both the alcoholic strength of the drink, as well as its size, that determine how many units it is. What makes it even more difficult to keep track


of your drinking is that not many drinks are pre­ cisely one or two units. So probably the best way to make sure that you


stay on the safe side of alcohol consumption is to find out the number of units in your regular tipple. Good luck in keeping tabs on your alcohol intake! If you are alcohol dependent and find it difficult


to control how much you drink there are many organisations and websites that can help you take control. To find out more information about these please go to: www.saywhen.eastlancspct.nhs.uk


Or telephone the helpline: 0800 6781110 Or text SAYWHEN to 60033


' And it’s worth repeating... > 9 50% of all STREET-CRIME in East Lan-


: cashire is directly related to drink . [ 030% of all ACCIDENTS iii East Lancashire ■ aredrinlfrelated .


'


i O In East Lancashire 50% of all TEENAGE ( PREGNANCIES occur as a result of: drinking


Clitheroe 422324 (Editorial), 422323 (Advertising), Burnley 422331 (Classified)


RED WINE Jacobs Creek Shiraz Cabernel slandard glass Woll Blass Shiraz Cabernel


FORTIFIED WINES AND SPIRITS


HARD-HITTING posters like (his are designed to force home a message which, howev­ er unpalatable, is intended to save lives - perhaps yours, or someone close to you such as a family member or a good friend


Harveys Brislci Cream Bells whisky Jack Daniels SmirnoHRed Gordons gin Baileys Archers Snapps


50 ml glass


large double 70ml small single 25ml large double 70ml small single 25ml glass 50ml glass 50ml


CHAMPAGNE lyioel


standard glass 175ml


READY MIXED DRINKS Smirnolfice


Bacardi Breezer


Iboltle 275ml 1 bottle 275ml


2.1


1.5 1.4


WHITE WINE Jacobs Creek Chardonnay TrulliPInolGrigio


standard glass siandard glass slandard glass 175ml


2.3 2.3


2.3 2.1


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