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www.motorstoday.co.uk A u tom o t iv e M a rk e t in g a t i t s bei»t ima g e re d 012S2 442460 1 feature
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news report © • a S F h # H J p L
CCORDING to Oregon- based CNW Marketing Research, the world’s
greenest car is a Jeep Wrangler. Not a Toyota Prius or a Smart Fortwo but a hulking great Jeep. How does that logic work? Study their workings and you
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have to say they have a point. Their research covered a ‘dust to dust’ lifetime cost and encom passed not just fuel consumption and C02 figures but also the ener gy used in design and production in both car assembly and by sup pliers of parts. The energy used in transporting the cars to dealers and in maintenance, servicing, scrapping and recycling was also taken into account.
By ANDY ENRIGHT
V8 Land Rover Discovery. It was so ruinously thirsty that I cycled everywhere instead. You can also feel warm and
fuzzy at the wheel of a Saab, the company’s commitment to BioPower being a leading light in the field of renewable vehicle energy. Instead of being diverted by short-term dead ends like LPG, another fossil fuel, or the long term dream of hydrogen fuel cells, Saab has instead delivered a system that uses sustainable fuel sources right here, right now. Biological fuel sources are
• Hybrid cars did poorly in this
regard because of the energy used in their manufacture and the replacement and disposal costs of high-energy items like batteries and electric motors. At the end of the number-crunching, the sim ple, honest and eminently recy clable Wrangler won. Still, you don’t need to look like
Motability
GI Joe to salve your green con science. Customers of all new Land Rover vehicles sold in the UK pay to offset the CO2 emis sions produced by their vehicle, calculated on the certified CO2 emissions level for each Land Rover model up to 45,000 miles, typically three years use. The cost is from £85 to £165 depend ing on model. The ultimate goal is C02 neutrality with invest ments being made in renewable energy projects such as wind and solar, technology change and energy efficiency. The first proj ects will include providing hydro electric power to a remote area of Tajikistan and funding a wind farm in China. Together, these projects will offset 150,000 tonnes of C02 a year and bring social and environmental benefits to thousands of people. The green est car I ever ran was a 3.9-litre
nothing new, as many farmers will have realised down the years, running their vehicles on ethanol which can be derived from corn, wheat, potato wastes, sugar beet, forest residue, molasses, sugar cane and virtually any other form of cellulose. Aside from being able to
replenish the fuel stocks, the plants harvested to create the ethanol the Saab runs on con sume more carbon dioxide in their growth cycle than the resultant fuel will emit when burnt, mean ing a net depletion of CO2. Now that is clever. US magazine Popu lar Science certainly thought so, the 9-5 BioPower featuring in their annual ranking of 100 breakthrough products and tech nologies that represent a signifi cant leap in their categories. Increasingly efficient diesels,
petrol electric hybrids that are now busting out of the city car sector and even the introduction of fully electric sports cars like the Tesla Roadster all demon strate that manufacturers right across the hoard have arrived at the same conclusion. Environ mentalism sells. Naked capital ism may well be the driving force that saves the planet. Now there’s an irony.
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THE WINNING TEAM: Left to right are ian Munroe (warranty admin), Kellie Pickering (senior service assis tant), Kevin Beames (body shop technician), Peter Westwell (parts), Lee Baron (workshop supervised, Mark Morris (technician), Vinny Gaughan (technician), Anthony Mellor (technician), Amarjeet Kaur (receptionist) and Dave Roe-Gilby (technician)
altogether trickier proposition. Accrington Garages has shown how to do it, after being named Vauxhall’s after sales district champions. The initiative was launched by the
S
, manufacturer at the end of 2006 to I recognise excellence in customer care, Vauxhall Masterfit standard and growth achievement. The third recip ient of the trophy, Accrington Garages is a family-run business with over half a century's association with the Vauxhall marque and the benefits
ELLING cars is one thing but balancing that with the needs of your existing customers is an
of this experience are clear to see. Current managing director Walati
Singh at the helm for the last 15years and has worked hard to fos ter expert ise without losing the personal touch. "It is a very big achievement to be named as champions, as there are 20 dealerships within the district, many of which have vastly more resources than us" he notes. "It is testament to the team that
we have proved that we are better than them and can achieve an excel lent standard in all categories that were tested and matter to the cus tomer."
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now only CH 1QQC He added: "The person I would like
to single out for special praise, howev er, is Kellie Pickering, our senior serv ice assistant, who has worked hard to ensure that we got our name on the trophy this quarter. “The whole ethos of our business is
customer care, coupled with a person al, friendly service and that has resulted in it going from strength to strength over the years, even though there are some much larger dealer ships around us. It seems there's something to be
said for getting the balance right after all.
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