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Clitheroe Advertiser &Times, Thursday, June 14th, 2007 33 Log on to find a dream home by Natalie Cox
$ ©
A PRESTIGIOUS property portal o f fe rs d is c e rn in g purchasers the very best rural cottages and period homes in Lancashire and three surrounding counties. The concept of “County
Register” -
www.countyregis-
ter.com - was developed by Ribble Valley estate agency MSW Hewetson. Mr Colin Hewetson set up
his company in -1990 to spe cialise in the sale of rural cot tages and period properties. To complement the agency
they developed their own full colour in-house magazine titled “County Register”, to promote the properties being offered for sale. The register was designed
to do exactly what its title sug gested - provide a register of properties for sale within-the county which has now been extended to cover three fur ther counties. Technological advances
and moves into the digital era led to the eventual evolution of the product. An on-line version was ini
tially created to complement the paper product, but now the “County Register" property portal has taken over com
pletely. It is currently support ed by a full colour advertise ment in Lancashire, Yorkshire and Cheshire Life, and there are plans to extend its cover age, building on the success it has already enjoyed to date. Although initially only adver
tising properties for sale through MSW Hewetsons, “County Register” now offers properties in four counties working in partnership with a number of selected agents. “County Register” has a
number of unique selling points which set this portal apart from other online prop erty guides. Top of the list is its exclusiv
ity. “County Register” only
offers for sale properties of a unique type either in their rural locality, their historic quality or architectural features. The chosen homes are not
listed purely on their value and the portal is not price sensi tive. For example the portal could include details of a his toric cottage at £250,000 or a
LOG on to County Register by accessing
www.countyregister.com (B060607/2)
detached period property val ued at several million. It also
offers users unique links. A takes the potential purchaser series of four simple clicks from the portal’s front page,
directly to the property of their choosing in the county of their selection and finally to the full details on the agent’s own website, rather than simply to the company in question's home page. Throughout the develop
ment of this unique property portal, MSW Hewetsons have promoted the need for high quality content and have ensured that ease of use has been of paramount impor tance. Member agents are respon
sible for maintaining the portal daily. As a result any adjustments
go live instantaneously, as the interests of both vendor and purchasers are at the heart of the product. Secondary advertising sup
ports the portal and it also offers links to approved firms of solicitors and surveyors to advise potential buyers on their purchases. Following the regional suc
cess of “County Register”, MSW Hewetson is hoping within the next couple of years to extend the service national ly. ■ To view the portal, please
visit the website
www.coun-
tyregister.com.
©
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