It’s called Memento Moooi, and it really is rather splendid. To be honest, I think the link between the collections and the museum is getting a little stretched now, but that doesn’t denigrate the product in the slightest !
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Having assured you of that, dear reader, allow me to go off on a primrose path for a moment, to hopefully amuse you with what is one of my minor pet hates. When a design house launches a collection of fabrics or wallcoverings, along with, and often inside the pattern books there is always a marketing blurb. This is usually quite informative, giving you the background story of the collection, it’s inspiration and the techniques used in developing it.
However, once in a while they come out with such a risible load of claptrap that makes you think the writer must have just come in from a great evening at the local hostelry when they wrote it !!!
To illustrate my point, the pre-amble to the Memento Moooi pattern book reads thus:
“The Memento Moooi Wallcovering collection is inspired by Extinct Animals, remembered for their unique kindness and love for life” (Really ???)
It goes on . . .”Animals that cherished every moment and lived to make beautiful memories” (Not quite sure how they know that ???)
And the best bit . . . “This collection forms a medley of Extinct Animals lived and loved like there would be no tomorrow” (Well, clearly for them there wasn’t !!!).
Right then, back to sanity. As I said, Memento Moooi is a really good and unusual collection.
The headline design is called Memnto Moooi Medley, and features a number of extinct animals on a soft cloudy background. It’s a digital print on a soft textile, and all 3 colourways are delightful.
JOHN BIDDELL - JOHN CHARLES INTERIORS 349 Hagley Road, Edgbaston, Birmingham B17 8DL T. 0121 420 3977
www.johncharlesinteriors.co.uk
Several of the other designs are noteworthy; Dandelion Cranes is another textile wallcovering, where overlapping pleats are placed in a fan like pattern, to resemble the birds’ wings.
Mimic Moth is a fabulous 3D suede wallcovering that is soooo tactile it just screams “Touch me !!!”
Queen Cobra, a sisal wallcovering made from hand woven fibres, depicting the hypnotic curves of the creature, has a lovely Art Deco feel to it.
My absolute favourite though, is a design called Golden Tiger. It’s made from laser cut wood veneer with gold foil, and would make a great screen or room divider.
Well there you are. But, as I always say, my inadequate words really can’t do a collection like this justice. If what I’ve said has tickled your design fancy, just give us a call to arrange to pop in and see it for yourself.
LIVE24-SEVEN.COM
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John Biddell - John Charles Interiors
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