Manufacturing
e live in challenging times; one where volatility and uncertainty feel like the prevailing trends. Food and energy prices are rising, inflation and living costs are soaring, the world’s superpowers are facing against each other in war in Europe and the possibility of a recession looms large in many developed nations. At the very least, economic growth is slowing down, even in the economic powerhouse that is China. With macroeconomic headwinds growing stronger, companies in many industries are moving their focus to short-term issues. Profitability or even survival currently occupy the top spots on the corporate agenda, pushing long-term
Green priorities W
concerns to one side. Sustainability, which has been a topic riding a rising tide for so long, could lose out in this battle to balance priorities. New research shows that in the food industry, which has been the epicentre for intensive decarbonisation efforts for many years, economic upheaval is derailing efforts to improve sustainability.
The research – a survey of food and beverage managers, directors and business owners conducted by the food processing and packaging solutions powerhouse Tetra Pak – shows 93% of respondents admit that the current socio-economic climate means sustainability is no longer a priority. More than one third (36%) believe other factors will take the lead in the next 12–24 months, even though more than two-thirds of consumers (68%) highly value companies that take steps to provide recyclable packaging options for food and drink products.
Sustainability has been the buzzword in all industries for the past few years. But with a financial crisis looming, how can manufacturers maintain a focus on delivering sustainable practices when faced with more imminent problems? Jim Banks speaks to Alex Henriksen, managing director north Europe at Tetra Pak, and Cassandra Biehler, head of communications for Amcor Flexibles in Europe, Middle East and Asia, about balancing long-term sustainability goals with short-term business challenges.
Ingredients Insight /
www.ingredients-insight.com
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New Africa/
Shutterstock.com
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