Company insight
Microalgae’s value beyond macronutrients
Plant-based diets are becoming increasingly popular as more and more curious consumers are intrigued by the improved offerings of alternatives to animal products. But are these plant-based options the nutritious alternative we think they are? Behnaz Shakersain, scientific affairs manager at AstaReal Sweden, examines whether plant-based foods can offer enough nutrition for a balanced and healthy diet.
artificial intelligence and advanced technologies in smartphones and wearable technology can build a picture of people’s day-to-day life and behaviour. Such data reflects global and regional populations’ health concerns and can help with forecasting market trends. According to the FMCG Guru’s 2023 Global Report, what is currently shaping nutritional trends is the surge in demand for premium offerings. Customers are not only seeking this in the form of innovative product formats, but are also looking for producers with a transparent stand on environmental and societal issues. The well-educated consumers of today expect brands to be highly accountable and promote planet-friendly health solutions. They are well aware of the negative impact that unsustainable food production and consumption practices that are contributing to food scarcity, climate change, biodiversity loss and pollution. Environmental changes are already happening and will continue to have significant effects on our health and well- being. Viewed as a proactive approach, the adoption of a plant-based diet is becoming increasingly popular as a means to address the limitations with the global food supply and environmental sustainability. Following a plant-based diet is generally linked to positive health outcomes. However, in some cases there can be possible risks related to suboptimal nutrient composition of a person’s diet. For instance, lower intakes of vitamin B12, calcium, iodine, omega-3 fatty acids and vitamin D. These risks can be mitigated by optimal food choices, fortification and supplementation.
T Ingredients Insight /
www.ingredients-insight.com oday, data generated by
In food and dietary supplement categories, however, a consumer’s ‘less is more’ attitude and formulators’ holistic approach, enhanced by proven health benefits, convenience and sustainability can affect decision-making. Complex healthcare routines and multiple supplement options to target specific organs (although necessary in some cases) are not always convenient and affordable. Supporting general health and well-being by consuming less-complex, efficient, safe and science-driven products is among the top priorities for consumers who want to maintain their physical and mental health. Traceability of an ingredient’s original source and its production practices are becoming more important for customers to ensure their commitment to a sustainable life.
A growing number of health-conscious consumers read the nutritional labels of products and check the ingredients list beyond simply protein, fats and carbohydrates. The plant-based superfoods of yesterday, and the once perceived as exclusive and exotic ingredients are entering the main diet and supplements streams.
A solution from the ocean In this regard, algae and algae-derived ingredients offer multiple attributes that can increase their acceptance, including novelty, edibility, healthiness, sustainability and fair affordability. These attributes make algae a promising alternative that supports plant-forward diets. Algae is increasingly being considered as the ‘future food’ for its more sustainable production and high-
value-added nutritional macro- and micro-compounds such as protein, polyunsaturated fatty acids and unique pigments like astaxanthin. These premium ingredients are being more commonly used in various industries including feed, food and nutraceuticals to complement the nutritional value of day-to-day diets.
Natural astaxanthin is a carotenoid made in high concentrations by the microalgae Haematococcus pluvialis. It is able to protect the mitochondria (the cellular energy plant) and cell membranes from oxidative stress and free radical damages. It can cross the blood-brain barrier to improve blood circulation and nourishment of the cells all over the body. It is one of the most potent and evidence- driven antioxidant and anti-inflammatory ingredient known to science, one that meets the needs of consumers and formulators alike for natural, safe, vegan- friendly and sustainable active substances. As the pioneer and expert in microalgae cultivation and astaxanthin production, and the owner of the most studied brand of natural astaxanthin, AstaReal proactively contributes to pre- clinical and clinical investigations into astaxanthin’s nutritional value. Its health- promoting potentials include benefits for the skin, muscles, brain, immune system, eyes, reproduction and beyond in both humans and animals (pets, agriculture and aquaculture).
AstaReal is committed to contributing to a circular economy and becoming a sustainable and planet-friendly, health- promoting business. ●
www.astareal.se 33
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