Company insight Creatine: the
veryone wants healthy food for their customers. The food industry is making sure that all ingredients required for a balanced diet find their way into new products. B-vitamins, folic acid, fibre and proteins have a strong place in the toolbox of food design, but one important ingredient is often overlooked: creatine.
E
missing ingredient
The benefits of creatine in sports nutrition have been known for a while, but outside of this sector creatine has often been overlooked. Found most abundantly in meat and fish products, creatine helps to transport energy in the form of phosphorylcreatine within cells, improving performance and aiding recovery. However, with the rising popularity of plant-based diets, the German manufacturer Alzchem, with its soon to be released product Creavitalis, will ensure creatine in every meal, for everyone.
functions. Creatine is contained in relevant amounts in meat and fish only, not in vegetables or dairy products. With modern diets advocating for reduced meat intake or being completely meat-free, it is becoming increasingly difficult to get creatine from diets and maximise creatine stores. Creatine has established itself as a top ingredient for
“German company Alzchem will bring a specialised form of creatine monohydrate to the market under the trade name Creavitalis. Creavitalis is specifically designed for food and non-sports dietary supplement.”
The science behind it Creatine is present within all vertebrates and is the only path towards phosphocreatine. Phosphocreatine is necessary for cellular energy metabolism and supports all energy-related body
fitness applications. For example, when a big German discounter placed creatine on its shelves, it sold out within two hours. Since the early 1990s, creatine has been widely used in the sports nutrition market.
The next big thing in nutrition Its positive effects in fitness, particularly in resistance training for muscle strength in older adults, are backed up and acknowledged by European health claims and thousands of clinical studies – you can read recent studies on the Creatine for Health website. Now, creatine is increasingly finding users outside of sports nutrition as studies for its use continually show its benefits reach beyond fitness. Experts agree that creatine is poised to become the next big thing in nutrition.
A supplement for modern diets German company Alzchem will bring a specialised form of creatine monohydrate to the market under the trade name Creavitalis. Creavitalis is specifically designed for food and non-sports dietary supplements and will have its launch to the market in Autumn 2023. Sample quantities are already available. Creavitalis is produced in Germany to the highest quality and sustainability standards. It is Halal, Kosher and free from any animal products. Creavitalis creatine monohydrate is a white powder that is taste and odour-free. Its neutral texture can be incorporated as a functional ingredient into a variety of food options including bars, dairy and plant-based products. Don’t miss out on this opportunity to give customers an important ingredient that will benefit their body. Make Creavitalis the icing on the cake of your food. ●
With Creavitalis you put the icing on the cake of your food products. 20
info@creavitalis.com Ingredients Insight /
www.ingredients-insight.com
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