News & numbers
“Food safety remains important for many EU citizens and [...] almost half of them care about eating healthily as much as they do about food risks.”
Bernhard Url, executive director, EFSA ADM unveils new outlook on consumer trends
ADM, a global leader in human and animal nutrition, unveiled its third annual outlook on the global consumer trends that will shape the food, beverage and animal nutrition industries and drive market growth in the years ahead. Dissecting the intersection of health and well-being, sustainability and food security, ADM has identified eight spaces that detail consumers’ behaviours, attitudes and aspirations: expanded protein choices; balanced wellness; proactive personalisation; trust and traceability; earth-friendly production; social impact; modern pet parenting; earth-friendly production; and experiential eating. The
eight areas serve as anchor points to inspire innovation for 2023.
“Often interconnected, these key themes are permeating throughout consumers’ choices, demands and expectations of brands,” said Brad Schwan, vice-president of marketing for ADM. “The desire for a healthy mind, body and soul, as well as the global community and planet, are manifesting in proactive and decisive conscientious consumption across categories. As consumers look to prioritise what is most important to them, they want nutrition brands to do the same. Companies that can nimbly evolve alongside consumers
EU launches new food safety campaign
The #EUChooseSafeFood campaign offers practical and accessible information to consumers to use when they buy and consume food – from helping to read labels and understand additives, to providing advice on food preparation and storage. Launched on 16 May 2022, the second year of the campaign builds on the first by expanding the range of topics consumers can learn about, with plant health, novel foods, and food supplements newly added to the mix. EFSA’s executive director, Bernhard Url, welcomed the launch of the campaign: “#EUChooseSafeFood is an important
example of our partnership with national food safety authorities, and our cooperation with consumer organisations, food producers and civil society.”
Primarily targeting 25 to 45-year-old European citizens, the campaign will also explain EFSA’s role in contributing to European legislation that protects consumers and the entire food chain. The campaign toolkit including visuals, short films and social media posts in different languages is available on the website, making it easy for national authorities and associations to get involved.
Danone launches first dairy and plants blend baby formula
Danone has announced the launch of the first dairy and plants blend baby formula in response to parents’ desire for vegetarian and flexitarian options for their baby. Plant- based consumption is growing substantially, with over one-third of EU consumers choosing a vegan, vegetarian or flexitarian diet, and almost 70% of parents now preferring their children eat more plant- based foods. Until now, there have been few options for parents if they decide to move on from breastmilk, and want to make
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food choices that are healthy, more plant- based and good for the planet. Drawing on over 50 years of advanced breastmilk research and experience in pioneering plant-based products, the new ‘Dairy & Plants Blend’ baby formula is a nutritionally complete formulation that combines the best of both dairy and plants. Danone’s Dairy & Plants Blend formula is being launched first in the Netherlands under the Nutrilon brand, and elsewhere later this year under the Aptamil brand.
are poised for success in the coming year and beyond.”
From health and wellness for both people and their pets, to environmental considerations and elevated consumption occasions, these eight trend spaces present opportunities for innovative forward-thinking companies to meet the evolving needs of consumers today. ADM is at the forefront of each of these areas, supporting brands in creating novel offerings as a leading full- service supplier coupled with a deep pantry of ingredients and solutions, a global team of trend spotters, technical experts, scientists and more.
WHO launches global strategy
for food safety On 17 October 2022, WHO launched the WHO Global Strategy for Food Safety 2022-2030, adopted by Member States at the 75th Session of the World Health Assembly. The launch marks a milestone in WHO work to promote health, keep the world safe and protect the vulnerable. Every year, one in ten people globally fall ill due to foodborne diseases. Contaminated food can cause more than 200 diseases, and the magnitude of public health burden is comparable to malaria or HIV AIDS. Children under five are at higher risk, as one in six deaths from diarrhoea are caused by unsafe food.
The updated WHO Global Strategy for Food Safety is a step towards a safer and healthier world, but also towards strengthening multisectoral collaboration and innovative public health approaches. The Global Food Safety Strategy has been developed to guide and support Member States in their efforts to prioritise, plan, implement, monitor and regularly evaluate actions towards the reduction of the burden of foodborne diseases (FBD) by continuously strengthening food safety systems and promoting global cooperation. The Strategy’s vision is that all people,
everywhere, consume safe and healthy food so as to reduce the burden of FBDs. This strategy gives stakeholders the tools they need to strengthen their national food safety systems and collaborate with partners around the world.
Ingredients Insight /
www.ingredients-insight.com
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