Company insight
New sugar reduction technology
The reduction of calories and sugar in beverages is an ongoing trend already reflected in global consumption data. AUSTRIA JUICE addresses consumers’ need for natural, lighter alternatives by developing sugar-reduced fruit juices without artificial ingredients and with the rich taste of the fruit.
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ncreasing demand for low-calorie products is one of the biggest challenges currently facing the beverage industry. Innovative approaches are needed to address these issues and to address changing consumer behaviour and sugar reduction as a major opportunity for new developments in the beverage category.
The innovation trend The increasing health awareness of consumers is also reflected in the sales market and in consumer behaviour. For instance, 70% of consumers worldwide state that they have improved their diet in 2021 to improve their immune health. Of these improvements, consumers focus mainly on reducing sugar (66%), increasing vitamin intake (58%) and reducing additive intake (65%). Similarly, in Germany, 52% of juice consumers state that they have reduced their juice consumption due to concerns about sugar.
However, it represents a challenge for fruit juice producers. AUSTRIA JUICE has successfully met this challenge through its technological research and resulting product concepts.
Low-sugar fruit juices As a company in the global food and beverage market, AUSTRIA JUICE caters to consumers’ need for natural, low-sugar product concepts. The company is therefore dedicated to the development of low-sugar fruit juices. The target is a juice with 100% fruit, 70% of the calories. Due to the 30% calorie reduction compared with a 100% apple juice, the Nutri Score rating also improves. But not only the nutritional value, also the increasing demand for clean labelling is taken into account in the product.
A successful approach
AUSTRIA JUICE uses a biophysical process in its technology to reduce the sugar
“Be it drinks with full sugar content or low-calorie options, AUSTRIA JUICE creates customised beverage concepts, individually tailored to the customer’s demands.”
As a result, the fruit juice industry is exploring technological innovations to reduce natural sugars and sweetness from 100% fruit juices without negatively affecting the other nutritional values and specific properties of the fruit juice. Preserving the popular characteristics of a juice while reducing calories can be crucial for consumers when making purchasing decisions.
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content of juices by 30%. The low-sugar juice concentrates in the portfolio are apple, orange and multivitamin – they contain no additives, are not sweetened and have a comparable content of minerals, trace elements and polyphenols to the 100% juice. Regarding Nutri-Score and other nutritional labelling systems, the advantage of launching a 100% apple drink with juice
AUSTRIA JUICE helps reduce the sugar content of juices by 30%.
concentrate compared to a 100% apple juice is obvious – fewer calories and a better Nutri-Score, revised upwards from C to B.
The experts at AUSTRIA JUICE always strive for the best possible state-of-the- art product solution. Be it drinks with full sugar content or low-calorie options, AUSTRIA JUICE creates customised beverage concepts, individually tailored to the customers’ demands. The company’s know-how is bundled in one source – from market research to the beverage concept, from fruit growing to the finished recipe and ingredient supply – AUSTRIA JUICE is committed to meeting the customers’ requirements in the juice concentrate, compounds or flavour business. ●
www.austriajuice.com Ingredients Insight /
www.ingredients-insight.com
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