Supplements & functional ingredients
inspired her to create Nourished. “As an avid consumer of vitamins, I was growing frustrated by the limitations of personalised solutions on the market and having to carry multiple tablets, pills and supplements with me when I travelled,” says Snover. “I sought to develop a manufacturing process, which could create truly bespoke vitamin regimes, on demand and in real time.” After 18 months of research and development, Nourished launched the “world’s first” personalised vitamin gummy into the UK in 2020.
Above: Nourished taps into an unserved need for bespoke nutrition.
Opening page:
Personalised nutrition received a boost during the pandemic when consumers became more health-conscious.
Tailored solutions
It makes sense that the development of personalised nutrition is often touted as an opportunity for a healthy lifestyle, offering improved sleep, weight loss and mental health as just some of the health benefits. Estimated to be growing at 5–10%, according to a report by McKinsey, personalised nutrition has undoubtedly received a boost from the pandemic, with greater awareness on both physical and mental health. However, with all the heightened attention by the public and market, one would be mistaken for thinking that the industry has come on in leaps and bounds to keep up with development and innovation. According to founder and CEO of Nourished, Melissa Snover, this is not the case. “Despite its rapid growth in popularity and sales, the nutrition industry has remained relatively stagnant on an international level in terms of manufacturing innovation and improving the beneficial impacts for the end consumer,” she explains.
“The active ingredients in each custom order are chosen entirely by the consumer, and each stack is made on demand to ensure optimum efficacy and absorption levels.”
“The rising body of research supporting the hypothesis that all individuals are unique and thus require unique nutrition, has spurned a previously unserved need for bespoke nutrition. In addition, the poor quality of ingredients, excessive packaging and disjointed supply chain in the health and nutrition industry meant it had to be improved in order to move forward.”
Beginning her journey at 23, Snover is no stranger to innovation, developing the first and only vegan allergen-free gummy range in 2010 before turning to additive manufacturing, where she developed the first FDS and FDSA-approved food printer in 2015 that
20
The personal touch It’s not just Snover who noticed the demand for personalised and quality nutrition – many companies, new and existing, have embracing the world of nutrition and its need for a shake up, such as Nestle who acquired the majority of The Bountiful Company’s brands that are renowned for its dedication to quality and research, combined with the finest research. But some companies are taking this a step further along with Nourished, with a personalised approach to vitamins as their main offering. Take Nourished, for example, if you simply fill out a two-minute quiz on their website, you can subscribe to receive a tailored blend of vitamins specific to your needs in the form of a “nourishment packed, seven- layer gummy” that promises scientifically proven ingredients. “At Rem3dy – [Nourished’s parent company] – we have developed a three-tiered stack of patented technology and a clever recommendation matrix algorithm, where we are able to gather information from individuals about their lifestyle and goals and 3D print a gummy vitamin which is specifically suited to them,” says Snover. “The active ingredients in each custom order are chosen entirely by the consumer, and each stack is made on demand to ensure optimum efficacy and absorption levels.” At Vitl, another leading personalised vitamin provider, it also offers a free consultation to help identify specific diet, lifestyle and health goals to create a custom plan for its customers. On top of this, the company also offers at-home DNA and blood tests for a fee so they can identify what the body really needs. Customers can, therefore, swap out the drudgery of popping various pills each day for either a gummy or pill that promises to supply all the nutrients needed. With all personalisation promises, is it any wonder that the industry is gaining attention?
Customised nutrition
The ability to truly customise your daily vitamin supplements and have them delivered straight to your door offer the average consumer a level of simplicity that encourages intake and healthy living. As personalised vitamins use personal data and lifestyles to create the perfect supplement offering,
Ingredients Insight /
www.ingredients-insight.com
Nourished
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
