Fi Europe Conference Fi conference key session themes Plant-based ingredients
Plant-based products have exploded in popularity in recent years. From 2018 to 2020, European plant-based sales grew 49%. In the US, 48% of consumers look for foods and drinks labelled ‘plant-based’ and one in four Americans claimed to eat more plant-based protein in 2021 than in previous years. The plant-based trend has been identified by Innova Market Insights as the second biggest trend for 2022, adding that plant- based products are no longer just about mimicking meat or dairy, but instead represent a whole platform for innovation with expanding sub-categories and increased premiumisation. Innova has tracked a 59% increase in new plant- based products that also carry a premium or indulgence claim over the past year. Despite its current ‘on-trend’ status, the plant-based sector must overcome some significant hurdles. It must adapt to consumers’ different lifestyles and the need for different dining occasions. A wider variety of product options, better sensory appeal and ‘cleaner’ ingredient lists are key for this market to grow. Consumers not only want products with great taste and texture, but they are also looking for sustainable messaging and for health benefits to be clearly indicated on product labels.
Health and wellbeing
According to an International Food Information Council 2021 report, healthfulness is in third place in terms of purchase drivers behind taste and price of food products. Additionally, when it comes to defining healthy food, one in four consumers see it as food that has a positive (health-boosting) effect on the body.
According to FMCG Gurus, almost as many global consumers were planning to improve their general health and wellness (60%) throughout 2021 as those who wanted to improve specific health outcomes, such as heart health (65%) and immunity (64%). This presents opportunities for functional food and drink manufacturers to develop products that tackle the notion of holistic health: supporting emotional as well as physical health. This means that many consumers will find those products appealing that are positioned around aiding several areas of health simultaneously. Learn about the trends and gain
formulation insights into functional foods and beverages with health- boosting effects ranging from energy and weight loss, healthy ageing, immune health, cognitive and emotional health, to gut health.
Reformulation
A long list of consumer demands is making it harder for manufacturers to deliver products that capture it all. These range from health benefits, value for money, product quality and increased shelf life to an attractive appearance, pleasant aroma and satisfactory texture. Manufacturers are especially trying to identify reformulation strategies that will assist them in their search for natural and clean label flavours and textures, while also delivering healthier options to consumers with ingredients that they recognise and accept. The requirement to reformulate may also occur due to supply chain restrictions. Although changes to ingredient sourcing and product formulation can be a costly exercise, particularly when brands also need to change the information on their packaging, for many manufacturers, there may be no other option. What should F&B manufacturers consider when reformulating existing products and what is the best way to ‘build some resilience’ into products currently in the development stage? Join F&B experts to get insights into reformulation solutions covering natural and clean label flavours, colours and textures.
As well as content across these three themes, the programme will also include category insights from industry experts
Ingredients Insight /
www.ingredients-insight.com
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mama_mia/
Shutterstock.com
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