Event Viva Geneva
Name: Vitafoods Europe 2022 Location: Palexpo, Geneva Date: 10–12 May Web:
www.vitafoods.eu.com Report: Review
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nforma Markets is pleased to announce the success of Vitafoods Europe 2022, which took place in May in Geneva. Held both online (2–13 May) and in person at Palexpo, Geneva (10–12 May), 15,251 attendees from more than 130 countries took part in Vitafoods Europe 2022 – bringing back attendance to the 2019 level. The event aimed to inspire nutraceuticals professionals from around the world with the latest industry and scientific knowledge, as well as via event zones on ingredients, finished products, services and equipment. Almost 700 companies exhibited at the event, 100 of those for the first time. Also returning to the event were DSM Nutritional Products, Lonza Capsules and Health Ingredients, Chr. Hansen, NZMP (Fonterra), Gelita, KSM-66 Ashwagandha, Kemin, and Lallemand Health Solutions.
More than 90 hours of content was presented via the online event platform and in-person event, with highlights including key market insights and analysis from Innova Market Insights, Mintel and FMCG Gurus, as well as Diane Ray from The Natural Marketing Institute who discussed consumers’ mental well-being, and Karin Verzijden of AXON Lawyers who spoke about personalised nutrition. Omega-3 and Probiotics content were also discussed at the dedicated Themed Resource Centres.
“We’re delighted to be back at our usual May timings in Geneva too – there was a real buzz and energy around the show floor, which was wonderful to see.”
Ticket to success
Julien Bonvallet, brand director at Informa Markets, said: “We’ve worked hard to make this the best edition of the show yet to help both visitors and exhibitors spring back to business. We continue to evolve Vitafoods Europe as one of our flagship events, to not only reflect key industry topics and trends, but also visitor feedback. For example, our visitors told us they wanted even more networking, so we added more space for this and also brought back popular events like the community breakfast
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and 5k run. Our audience also told us that they wanted to hear from more diverse voices and gain an understanding of the big ideas and innovations changing the industry. Responding to this, we added a wider range of speakers and companies into the agenda this year – from doctors, scientists and R&D professionals to regulatory bodies, manufacturers and research organisations. “We also know that sustainability really matters to our audience. This is a key focus for us at Informa Markets too. As such, we continue to work to make Vitafoods Europe an even more sustainable event – from going paperless, reducing waste and increasing recycling, to using environmentally friendly show materials, and hosting focused content sessions and speakers.
“Connecting back with industry peers and meeting new faces in Geneva has been superb – this is what makes Vitafoods a key event for nutraceuticals professionals. We’re delighted to be back at our usual May timings in Geneva too – there was a real buzz and energy around the show floor, which was wonderful to see. As ever, thank you to all our visitors, exhibitors and speakers this year, as well as our on-site team and facilitators.” With a range of online and in-person events,
Vitafoods Insights is a platform for the nutraceutical community. Vitafoods Europe will return in May 2023: the in-person event will be held in Geneva 9–11 May 2023.
Company insight
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. It provides marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. The company connects buyers and sellers across more than a dozen global verticals, including pharmaceuticals, food, medical technology and infrastructure. As the world’s leading market-making company, Informa Markets brings a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. ●
Ingredients Insight /
www.ingredients-insight.com
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