News & numbers “The momentum taking off across bookings and our returning ships in the US and Europe
is significant. With half of our fleet sailing again, we are encouraged by what we’re seeing.” Michael Bayley, president and CEO, Royal Caribbean International
Celebrity launches multimillion-dollar
advertising campaign Celebrity Cruises have launched an expansive global advertising campaign that seeks to ‘tear up every cliché and stereotype that exists about cruising’. Launching this month, the ‘Journey Safe, Journey WonderFULL’ showcases the identity of a Celebrity Cruises holiday via a 60-second advert set to Louis Armstrong’s iconic ballad, ‘What a Wonderful World’.
Speaking of the overall strategy, Celebrity Cruises’ president and CEO Lisa Lutoff-Perlo talked of engaging with consumers on an emotional level by inviting them to reconnect with travel and the world around them, asking the simple question: “Isn’t it time?”. Perlo said: “It took enduring a pandemic where we were literally cut- off from each other and the world, to recognise how powerful and meaningful travel is in our lives. It’s not just a vacation. Travel is a journey – where our hearts and minds are filled with new people, new experiences, new realisations about ourselves and the world around us. And, as the first cruise line back in service, we saw an opportunity to not just re- emerge but reframe the Celebrity Cruise experience through this lens.” The campaign will be televised in locations across the UK, such as London Westfield, Bluewater, Birmingham New Street and Manchester Arndale, before making its TV premiere on Channel 4 and Sky in October.
World’s largest sailing cruise ship
leaves Essex harbour The world’s largest sailing ship is back up and running. Measuring 162m-long with more than 63,000m2
of sails, The Golden
Horizon left Harwich in Essex to complete a ten-day tour of the UK, marking the first departure from the port since lockdown restrictions were lifted. The £85m vessel – which was designed by Zygmunt Choren and modelled on the 1913 barque France II – is powered by two electric engines, making it an eco-friendly alternative to traditional cruising. In 2021, the boat will tour throughout the Mediterranean stopping at places such as Palma de Mallorca, Dubrovnik and Sharm El Sheikh.
Branson’s The Scarlet Lady arrives in New York
Sir Richard Branson’s first cruise ship has arrived in New York after three false starts and an 18-month delay. The Scarlet Lady originally departed from Portsmouth in August 2021 to fulfil three and four-night domestic cruises around the UK, after originally being scheduled to depart from Miami in April 2021. Writing in his company blog, the UK billionaire talked of being on board The Scarlet Lady as she “made her way up the Hudson, coming into New York harbour as a spectacular thunderstorm lit up the skyline”. Watching the Statue of Liberty coming in to view, Branson observed that it marked a symbolic beginning for his new foray into the cruise industry. “Virgin Voyages was originally scheduled to launch 18 months ago at the very moment the world was put on
hold. We know so many people can’t wait to get travelling again and we’ve created the safest way to do so on-board Scarlet Lady,” Branson said.
“The team have been perfecting the experience – from safety to entertainment, dining to wellness, and the reviews so far have been stellar. From my time on the ship so far, I can see why.”
The €600m vessel represents a novel business venture for Branson as he tries to shake up the cruise industry during a time in which operators around the globe are still experiencing financial distress caused by the Covid-19 pandemic. The vessels mark a significant departure from the traditional model – with no designated cruise director, buffets or main dining rooms. Instead, it features a record store, immersive theatre, a tattoo parlour and a ‘sexologist’ for adult-only trips.
MSC Team receives government grant to cut emissions
MSC Cruise Management have been awarded a research project focusing on fuel cell system integration into a large ship’s power architecture as part of a Clean Maritime Demonstration Competition, funded by the UK Department for Transport and industry. MSC has been awarded in the funded project, alongside GE Power Conversion, Ceres Power Ltd and Lloyd’s Register, as part of the government’s Ten Point Plan, which aims to enhance green shipbuilding and boost maritime technologies. The grant represents a £20m investment, alongside a
£20m
The grant awarded to propel green
shipbuilding in the UK. UK government
6
further c.£10m from industry to reduce emissions in the maritime sector. Delivered in partnership with Innovate UK, the initiative is committed to reducing carbon dioxide emissions in the maritime sector through the use of alternative fuels and energy saving measures.
Simon Edmonds, deputy executive chair and chief business officer for Innovate UK, said: “As the UK prepares to host COP26 in the maritime city of Glasgow, it is great that we can announce funding for these fantastic projects in the maritime sector that will help the UK meet its net zero goals.”
COP26
The maritime city of Glasgow will host the next UN Climate
Change Conference. UK COP26
World Cruise Industry Review /
www.worldcruiseindustryreview.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61
