Foreword


The show must go on


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World Cruise Industry Review Volume 2 2022


Editorial Editor Will Moffi tt william.moffi tt@progressivemediainternational.com Sub-editors Nikki Peach, Phoebe Galbraith Production manager Dave Stanford Group art director Henrik Williams Designer Martin Faulkner Head of content Jake Sharp


Commercial Client services executive Anil Kokkala Publication manager Richard Hunter richard.hunter@progressivemediainternational.com Senior account managers Arun Mistry Managing director William Crocker


World Cruise Industry Review is published by Progressive Media International, and is an executive partner of CLIA.


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bombastic with every show. Judging by the legacy he carved – hall of fame immortality, unconquerable album sales and legendary status – the lesson for mere mortals among us seems to be that, if you want to get noticed, you better build bigger, go further and scream louder. It’s a philosophy that has entranced the cruise industry of late. When it comes to ship size and on-board services, it’s no surprise that cruise lines have been trying to outdo each other for the best part of a decade, investing huge sums on lavish activities and amenities to attract guests eager to have good times at sea. Carnival’s latest – and much anticipated – Mardi Gras vessel is a 180,000t testament to that very idea. Not only is it vast, but packed with amenities, including a roller coaster that can hit speeds up to 40mph. In a time of economic downturn, however, can cruise lines continue to pursue this ‘arms race’ mentality? Has it reached its overinflated zenith or is the key to surviving an uncertain future building bigger and better? It’s a conundrum that Elly Earls explores on page 44.


”T


That move to build grander vessels that are both technologically advanced and durable is not just a trend endorsed by the bigger operators in the market. It’s also alive and kicking in the expeditionary sector where, as Jim Banks explores on page 11, a new breed of ship is redefining the concept of polar exploration.


On the subject of expeditionary cruising, Andy Harmer, director for UK and Ireland at CLIA, thinks that UK’s rugged coastlines and environmentally rich destinations have much to offer this small segment of the industry. As he tells me on page 8, UK cruising has enjoyed a remarkable revival this summer. Long may that continue. Despite 14 months of setbacks, it’s time for the cruise industry to get back in its stride. As Mercury once said: “The Show Must Go On”.


Will Moffitt, editor


he bigger the better; in everything,” said Freddie Mercury. A man who played to around 700,000 people in the space of just 13 concerts; whose four-octave vocal range seemed to get more


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