Company insight
An enduring legacy of hospitality reigns supreme
The iconic Taj brand from Indian Hotels Company Limited (IHCL) yet again emerges as ‘World’s Strongest Hotel Brand’ and ‘India’s Strongest Brand’ across sectors, as per the recently released reports by the global brand evaluation firm Brand Finance.
he name Taj evokes a symphony of emotions – a bygone era of elegance, impeccable service, and a touch of grandeur that transcends borders. Celebrating its 120th year, the iconic brand has etched its name not just in hearts, but in history. For the fourth time since 2020, Taj has been crowned ‘India’s Strongest Brand’ across sectors by the Brand Finance India 100 Report 2024. Additionally, it has reclaimed the coveted title of ‘World’s Strongest Hotel Brand’ for the third time as per the Hotels 50 Report 2024 released by Brand Finance.
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The cornerstone of Taj’s success lies in its unwavering commitment to exemplary hospitality. From the moment a guest steps into a Taj lobby, they are enveloped in warmth. Attentive staff, anticipating every need, ensure a seamless and personalised experience. It is a philosophy that goes beyond well-appointed rooms and world- class amenities; it is about creating memories that last a lifetime.
In the beginning The Taj story began in 1903, with the visionary Jamsetji Tata opening the doors of the Taj Mahal Palace in Bombay. This was not just a hotel; it was a statement of intent. It embodied the essence of
The Taj Mahal Palace, Mumbai.
Indian hospitality, blending tradition with modernity to create an unparalleled guest experience. Over the decades, Taj has expanded its portfolio, encompassing grand palaces, contemporary city hotels, serene beach resorts and adventurous safaris. Each property tells a unique story, yet remains woven into the larger tapestry of Tajness.
ethical business practices, further strengthens the Taj brand. The Tata legacy resonates with travellers seeking not just luxury but also a brand built on strong values. This association fosters a sense of security and reliability, qualities that are highly valued in today’s world. Taj also stands at the forefront of bringing about a positive change for a
“The Tata legacy resonates with travellers seeking not just luxury but also a brand built on strong values.”
Taj’s rapidly growing footprint is a testament to its pioneering spirit. The brand played a pivotal role in putting Goa, Kerala, Rajasthan and north-east India on the global tourism map. This spirit of exploration extended beyond Indian borders, with the Indian tricolour proudly unfurled in landmark destinations like New York, San Francisco, London and more. Taj hotels in these global hubs became not just luxurious havens but cultural ambassadors, showcasing the best of Indian hospitality to the world.
Group think
Being part of the Tata Group, a name synonymous
with trust and
better tomorrow with its comprehensive environment, social and governance (ESG) framework, Paathya. With multiple initiatives aimed at conserving the environment, supporting the community, preserving heritage and ensuring prudent corporate governance, the brand goes well beyond the traditionally defined ESG framework for the industry and stands tall as a thought leader among its peers across the globe. Taj is a living testament to the power of legacy, innovation and a deep commitment to service. Whether one seeks a luxurious escape, a cultural immersion or a taste of authentic Indian hospitality, Taj offers a journey that transcends the ordinary, a journey that resonates long after the last curtain closes. As Taj celebrates its continued reign as the strongest brand, one thing remains certain – its legacy of timeless elegance and a commitment to a brighter future will continue to captivate hearts and minds for generations to come. ●
www.ihcltata.com Hotel Management International /
www.hmi-online.com 15
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