News & numbers
Back to business as usual? European visitor arrivals to Europe
EU27 vs non-EU countries 2019
24% 138.2m 577.0m 76% 438.8m 2026 23% 155.3m 680.2m 77% 524.9m Arrivals to EU27 Source: ETC
A quarter of reporting destinations surpassed pre-pandemic levels of foreign tourist arrivals
Serbia +27% Bulgaria +21% Portugal +14% Montenegro +12% Turkey +9% Latvia -32% Lithuania -28% Finland -22% Germany -21% Hungary -20%
Arrivals to non-EU countries 20% 93.5m 472.0m 80% 378.4m 2022
Risk to the hotel industry Rising costs/input infl ation
Shortage of skilled labour Increased staff costs
Rise in interest rates Brexit Staff productivity issues
Demand fl uctuations due to the rising cost of living
Political tension
Currency fl uctuations Lack of economic growth
The resilience of our supply chain
Demand fl uctuations due to Covid-19 pandemic
Competition from new or alternative entrants
Competition from established players Lack of available
investment opportunities Protection/closed borders
Increased regulatory burden (e.g. GDPR, TCFD)
Inability to raise prices
Stakeholder demands aside from fi nancial returns
Climate change disruptions
Other (please specify) Hotel supply
Black or grey swans (unforeseen or unlikely risks
Overtourism/Local resentment towards tourists
Non-compliance with growing sustainability agenda
Source: TourMIS
83% 42%
32% 71%
*date varies (Jan-May) by destination
Already threatening growth this year High risk in one to three years High risk but over three years away Q: What are the key risks to the European and UK hotel industries and on what timescale?
survey respondents that stated rising costs and labour shortages as key risks to growth in 2023
expect the lack of economic growth to remain a concern over the next three years
said non-compliance with sustainability agenda is a growing concern
stated that government regulations are the key driver of sustainability innovation
Source: Deloitte European Hospitality Industry Outlook
Source: Deloitte European Hospitality Industry Outlook
European hotel performance
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
Source: STR Hotel Management International /
www.hmi-online.com 9 Occ ADR (€) RevPAR (€) European Hotel Industry Conference Survey conducted between 15 September-7 October 2022
compared to 2021
83% 83%
74% 76%
60% 60% 60%
54% 51% 42% 48%
31% 34% 38%
30% 26% 20%
13% 13% 14% 16% 18% 19%
2% 3% 21% 13% 8% 26% 12% 16% 12% 27% 11% 40% 27% 36% 18% 7% 7% 31%
12% 21% 17% 10%
41% Terrorist attacks 7% 17% 12% 18% 31% 17% 29% 7% 13% 7% 5% 15% 7% 33% 25% 13% 1% 49% 25% 8% 2% 4% 2% 14% 1% 5% 6%
22% 17%
2% 2%
NA 1 1 0
6
10 NA 5 NA 5 NA
11 1
NA 7 2 NA NA NA
13 15 13 6
32%
14 NA
11
Europe
Eastern Europe Northern Europe Southern Europe Western Europe
% change 2019
Jan–Mar year-to-date, % change year ago
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