EDITION


Operations


alted away inside every perfect holiday is an unavoidable feeling of deflation: the return to work, to poor weather, and to sagging mattresses, threadbare bedlinen and scratchy towels. The soaring highs of staying in a boutique hotel are matched only by the crashing lows of domestic mundanity; even when we love our abode, it is hard to relinquish the sense of luxury that comes with the 300-thread-count and bespoke scented candles. Indulgence is all in the details. In recent years, some of the most desirable names on the global hotel stage – those gatekeepers of your best night’s sleep – have started to cotton on to the post-holiday hankering for a touch of luxe. Whether you are a seasoned globetrotter or an online surfer, you can now take home some of the


milk and honey of top hotel brands from Four Seasons to Soho House to the ultra-stylish, site-specific properties helmed by the Marriot spinoff brand, EDITION. But what exactly is on offer? And what is behind the shift into retail?


Hotel boutique S


The past few years have seen the rise of shoppable hotel brands, but what exactly is on offer? Mae Losasso catches up with EDITION’s Josh Fluhr, senior vice president and global managing director, and Sarah Rayner, vice president, operations & culture to fi nd out more.


Hotel Management International / www.hmi-online.com


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