Operations
marketing partnerships The secret to successful
Jane Pendlebury, CEO of HOSPA, and Abbie-Jaye Wilson, managing director of Pic PR, discuss their successful long-time collaboration, sharing insights on effi cient and productive management of such relationships.
deliver. These relationships can be internal, from ensuring key messaging is conveyed across the team and wider operations, to working with agencies, where you’re relying on good external relationships to help project things correctly. HOSPA, the Hospitality Professionals Association, and Pic PR, a creative communications agency that specialises in the hospitality industry, have been working together for a number of years now. Here, Jane Pendlebury, HOSPA’s CEO, talks to Abbie-
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Jaye Wilson, managing director of Pic PR, about their working relationship over the years and how they’ve gone about managing it efficiently, productively, but above all, successfully.
Pic PR fi lms interviews with award winners at the annual HOSPACE event.
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How long have you been working together? Jane Pendlebury: Since 2017 – so six years now. Previously, we had a separate social media agency, a separate PR agency and we had conference video contracts that would be used as needed. It left our
hen it comes to successful marketing, good relationships play a crucial part in ensuring you deliver the marketing you want to
approach somewhat disjointed and the thought of bringing services together under one roof had a definite appeal, so we looked to explore options. David [Pic PR’s CEO] attended HOSPACE, our annual
conference, to get a feel for us ahead of a potential partnership, and then, with rapport built, we agreed to a wide-ranging comms partnership that incorporated PR, video and photography, social and copy through one central contact. We’ve never looked back. Abbie-Jaye Wilson: When HOSPA came on board as a client, I’ve pretty much worked on the account since day one; I’ve effectively been Jane’s day-to-day contact since HOSPA started with us. Although, at that time, my skill set was video, and it was through filming with Jane face-to-face that our relationship really blossomed.
What have been the main highlights of your working partnership together? JP: We’ve achieved some remarkable successes, including our award-winning Sleepover to Help Turnover campaign during the Covid crisis, while we’ve also enjoyed repeated PR successes over the years. One thing that’s been especially beneficial though is the video output, which has really helped
Hotel Management International /
www.hmi-online.com
HOSPA
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