Spa & wellness
With experiences specially curated for its guests, such as its Mountain Tonic Massage, the African Journey massage and the Essence of Cape Town, One&Only takes the inspiration of its surrounding seriously when crafting its treatment offering. “In doing so, we allow our guests to feel a part of something bigger than themselves; a connection with One&Only Spa but with nature too,” she explains. “One of our most captivating experiences is Nature’s Resonance, which offers a multilayered journey that progressively builds upon each level. It begins with our Sound experience and gradually evolves into a comprehensive Sound, Face & Body encounter.” The immersive nature awakens the senses and leads the guest to a state of deep meditation through sound, touch and aroma, adds Scott.
The pathway to zen
The appeal of immersive spa is without a doubt clear, and it is more than likely to play a key role in the evolution of the spa and wellness industry. However, incorporating such an offering across the spa and wellness sector is not without its challenges. “I certainly think immersive spa therapies and experiences are the future of the industry,” asserts Scott. “The industry is working to elevate themselves and to deliver at a higher lever – from unique wet facilities to extraordinary spa technicians.” But incorporating these changes presents several challenges.
“My biggest challenge with my team is consistency in delivering technical expertise across the board from therapist A to therapist Z,” explains Sanchez,
Hotel Management International /
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“As guests become more health-conscious, they are likely to seek out spa experiences that are tailored to their specific needs and preferences.” Scott and Curzio agree on the importance of personalisation and the challenges it presents for immersive spa experiences. “The challenge is to always be in tune with the desire and needs of the customer, the guest,” Curzio adds. “Recognising that each individual is unique, we believe no two treatments should be the same. By tailoring the specific needs and preferences of our guests, we can create a truly bespoke journey that surpasses expectations and leaves a lasting impression,” agrees Scott. With innovation such as virtual reality, multisensory experiences and wearables, Sanchez believes that the spa experience will enhance despite these challenges. “In my opinion, with the rapid evolution of technology and awareness, the industry is likely to continue growing and evolving as we see an increasing emphasis on longer life expectancy, health, wellness and relaxation.” While still long way off, as the demand for immersive experiences continues to grow alongside technological advancement, spa and wellness is set to reach all new heights of rest and relaxation. ●
Above left: Water is often a vital aspect of immersive spas, such as the one at the QC Termemilano.
Above: Couples therapy treatment at the St Regis spa.
Below: The hydrotherapy pool at One&Only Cape Town.
QC Terme spa and resorts; St Regis; One&Only
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