There was a time when hotel bars – iconic spots like Bemelmans or the American – were the place to drink and be seen. But with the huge proliferation of sophisticated cocktail bars beyond hotel foyers – to say nothing of a pandemic that made punters more health- conscious – hotel bars have struggled of late. Yet, working with the best bartenders and quality producers of wine and spirits, operators are prodding them back to life, using bars as a way of promoting a property’s wider identity along the way. Andrea Valentino talks to Scott Gingerich at IHG and Adam Crocini at Hilton to learn more.