Business management & development
expansion The art of
Radisson Hotel Group has added another gem to its portfolio in PPHE’s art’otel brand. Jim Banks speaks to Elie Younes, Radisson Hotel Group’s executive vice-president and global chief development officer, about how the brand fits into its stable and the relationship being a win-win for guests, hotel managers and the group as a whole.
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hen it comes to creating a unique experience, the concept behind art’otel can’t be faulted. The brand’s one-of-a-kind properties are each designed by a globally-renowned local artist, so the atmosphere is unique, made by a visionary creative. The result is a contemporary
collection of premium lifestyle hotels, each bearing the fingerprints of a signature artist to create cultural, gastronomic and social hubs in Europe’s most dynamic cities. Take, for example, art’otel Amsterdam, designed by Atelier Van Lieshout, the creation of one of the most- recognised Dutch artists, Joep Van Lieshout. One of his best-known themes is the course of life, from which 120 pieces of art located in the public areas and bedrooms in art’otel Amsterdam take inspiration. At art’otel London Battersea Power Station, Jaime Hayon is the featured artist and he has infused the iconic property with a bold, colourful and playful aesthetic – inspired by the Power Station’s history and its future as a central cultural hub in London –
Hotel Management International /
www.hmi-online.com
Radisson Hotel
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