80 ADVERTORIAL
AMTICO
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amtico.com/ commercial
Designing for everyone starts with Amtico flooring
HOSPITALITY SPACES are becoming increasingly people- focused — designed not just for visual appeal, but to enhance comfort, inclusivity, and well-being for every guest. As a pioneer of luxury vinyl tile (LVT) flooring, British manufacturer Amtico continues to show how thoughtful floor design can shape these experiences, influencing everything from sensory comfort to emotional connection. As part of its ongoing research into how design can
positively affect people, Amtico explores how hospitality environments can support guests with a range of sensory and cognitive needs. Drawing on insights from its ‘Designing for Everyone’ trend report and Designing for Neurodiversity in Commercial Environments CPD, the in-house design team has found practical ways flooring can contribute to inclusivity — from layout and pattern direction to acoustics, texture, and light reflectance. Designing with people, not for people, is key. When
Top Glasgow’s The Exchange events space features Amtico’s French Oak
designers consider how individuals experience space – how they move through it, process light, or respond to sensory contrast – they can create interiors that feel intuitive, welcoming and emotionally balanced. Flooring plays a unique role in that journey.
Directional patterning can subtly guide movement and reduce disorientation in large spaces, while shifts in tone
or texture can define zones or support wayfinding. Acoustic comfort is equally vital in hospitality settings, and Amtico’s optional integrated Acoustic backing layer reduces sound transmission between floors by up to 19dB, helping create calmer, more comfortable environments. Equally, visual warmth and tactility bring a sense of calm
and connection. Amtico’s Signature and Spacia LVT collections are a natural fit for hospitality design, combining authentic wood and stone aesthetics with the practicality and easy maintenance of high-performance LVT. From marble- inspired stones to expressive woodgrains and terrazzo tiles, each design offers a balance of visual depth and everyday functionality. Te result is a versatile foundation for cohesive interiors that look as good as they perform. Amtico’s design team collaborates with architects,
specifiers and hospitality brands to bring every detail to life – curating laying patterns, textures and tones that enhance both form and function. Te outcome is flooring that supports the operational needs of busy venues while enriching the guest experience through thoughtful, human-centred design. From boutique hotels to large-scale leisure destinations,
Amtico’s expertise helps designers craft interiors that are intuitive, inclusive, and memorable – one floor at a time.
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