58 IN CONVERSATION
Right The etched fascia on Rolls-Royce’s Spectre Inspired by Primavera
Below For Primavera, Rolls-Royce drew inspiration from spring, discussing themes like blossoming trees
Below left The car’s illuminated treadplates
Emily Martin speaks to Martina Starke, head of bespoke design for Rolls- Royce, about the forthcoming Spectre Inspired by Primavera series
DURING THE summer I was invited to Rolls- Royce Motor Cars’ unveiling of its latest bespoke offering, the Spectre Inspired by Primavera. Scheduled for delivery in spring 2026, this new series comprises three distinct expressions – Evanescent, Reverie and Blossom – each reflecting a unique interpretation of spring. Yet, while noting its design features, which encapsulate the essence of the season through exquisite details and bespoke features, the real showcase was a craftsmanship and design that take centre stage. I spoke with Martina Starke, head of bespoke design, to learn about the meticulous processes that define this luxurious series. Starke discusses the collaborative efforts of her talented design team at Goodwood, where artistry meets innovation, the importance of storytelling in creating vehicles that resonate with clients on a personal level, and the route that led her to work with one of the most desirable brands in the world. In our conversation, Starke not only
highlights the intricate craftsmanship that goes into each Rolls-Royce but also addresses the brand’s commitment to
preserving traditional skills in an evolving automotive landscape, including Rolls-Royce’s apprenticeship and graduate programme, both accommodating a large cohort of interns starting each year. And as the luxury market continues to evolve, the Spectre Inspired by Primavera stands as a testament to Rolls- Royce’s dedication to bespoke design, ensuring that each vehicle is not just a mode of transport, but a unique expression of its owner’s vision and lifestyle.
Tanks for joining me, Martina. I’d like to start with you providing a brief overview of what it is you do at Rolls-Royce. Certainly. I’m the head of the design team here at Rolls-Royce, responsible for all bespoke projects. Our team consists of 25 to 30 designers based in Goodwood, along with additional designers in private offices in Shanghai, Dubai, Seoul, and New York.
Could you also share a brief overview of your work and educational history? I’m interested in the path that led you to become the head of bespoke design at Rolls-Royce, which I consider a pretty cool job.
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