Below and left Le Corbusier’s ideas have provided Denman-Davies with inspiration
33
Andrew Denman-Davies Senior project designer, Area
Can you pinpoint the thought, whether yours or someone else’s that led you to a career in design? My journey into design wasn’t a straight path. Initially, I explored various interests, from palaeontology to football, and even considered pursuing a career in mathematics or finance. However, a pivotal moment came when I attended a UCAS (Universities and Colleges Admissions Service) fair and stumbled upon an exhibit showcasing interior architecture. It instantly captivated me, sparking a newfound interest that ultimately led me to pursue a career in design.
In terms of the design and architecture industry, what do you consider the most radical era or pivotal moment? Te Bauhaus movement, spearheaded by figures like Walter Gropius, stands out as one of the most radical and pivotal moments in the design and architecture industry. It marked a significant shift in design philosophy, with its emphasis on functionality, minimalism, and integration of art and technology. Tis movement not only transformed the aesthetic landscape but also laid the foundation for modern design principles that continue to influence architecture and design today.
Which radical thinkers have been inspirations to you in your career? Gropius has certainly been a significant inspiration to me. His holistic approach to design, blending artistry with functionality,
resonates with my own design philosophy. Additionally, Le Corbusier’s innovative ideas and Rem Koolhaas’s groundbreaking projects, including the Prada Epicenter in New York, have left a lasting impression on my approach to design.
Which radical thinkers inspire you now? (Not necessarily forever or for a lifetime – just now!) While my inspirations have evolved over time, currently, I find inspiration in unconventional thinkers like Dave Brailsford, the coach of the GB Cycling Team. His concept of ‘marginal gains’, focusing on small improvements across various areas, resonates with me as a designer seeking innovative solutions in everyday challenges.
Who outside the industry can architects and designers learn from? I think UX designers, with their focus on customer-led experiences and results, are a really positive influence. But sometimes, designers can get so wrapped up in their own thoughts and processes that they forget the main goal: to create a space that works perfectly for the end user.
What will lead the way for more radical thinking in your/our field? Radical thinking in our field will come from a mix of industry initiatives, government regulations, and a strong push towards sustainability. At Area, our commitment to sustainability and our B Corp certification really
With over 15 years of experience across hospitality, retail and workplace design, Andrew Denman- Davies brings a wealth of expertise to his role at Area. Since joining in early 2021, he has been dedicated to creating innovative spaces and working closely with clients to bring their visions to life.
PHOTO: JUNHAO / SHUTTERSTOCK
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101
