PROJECTS 23


PROJECT INFO Client


Club Quarters


Designer/architect Holloway Li hollowayli.com


Size 154m2


Completion date 2024


KEY SUPPLIERS


Furniture Acerbis


acerbisdesign.com Aram


aram.co.uk Carl Hansen & Son carlhansen.com Cassina assina.com


Ceci Thompson cb2.com/collections/ ceci-thompson Fredericia fredericia.com Gubi


Holloway Li worked in collaboration with the trade team from Aram, to curate a selection of classic European pieces that complement the interior’s timeless aesthetic. ‘We wanted to infuse this very North American proportioned space with classic European designs,’ says Alex Holloway, creative director at Holloway Li.


Selected furnishings include Eileen Gray’s Bibendum Chair, Zanotta’s William Sofa, and the Acerbis Sheraton Sideboard in a dark green glossy lacquered finish, selected to echo the clean lines and materiality of the space. The selection strikes a balance between heritage and modernity.


Fluted timber detailing along the banquettes subtly recalls the spines of stacked books, while shelving cloaked in a green velvet evokes the hushed opulence of a reading room. ‘We chose to introduce aged brass table lights by New York-based designer Thomas O’Brien to cast a warm, intimate glow throughout the space – an intentional homage to the timeless allure of classic library reading lamps,’ adds Holloway Li project designer Grey Grierson.


Holloway Li looked to complement the existing terrazzo columns designed by Chipperfield, which showcase the diverse


aggregates of stone varieties found in the neighbouring buildings’ façades. As such, the studio clad the new bar in a green terrazzo that provides a subtle contrast to the more muted backdrop, and a punchier green and black base colour is used for the terrazzo tabletops. Suspended above the bar, a series of chandeliers illuminate the lofty space, their antique brass petals casting a warm, ambient light.


Holloway Li invited the outdoors in with lush planters that nod to Bryant Park, while a series of back-to-back seating booths upholstered in soft green velvet and bouclé blend with the botanical surroundings. Holloway Li’s vision for Branch reflects a wider shift in hospitality design – an increased demand for dynamic, hybrid spaces that play host to different atmospheres throughout the day. By day, the seating is relaxed and tranquil, but as evening descends, the bar becomes the central focus.


Drawing inspiration from the double-


height and dual-aspect views across the road to the New York Public Library, the design weaves together greenery, classic mid- century furnishings, and polished details, creating an interior that feels connected to its surroundings.


gubi.com Knoll


knoll-int.com Swedese swedese.se/en Zanotta zanotta.com


Surfaces Concrete Collaborative concrete-collaborative.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101