26 PROJECTS
WORDS BY TONY ROCK
IMAGES BY CHRIS WHARTON PROJECT 4 On ofice, London
Designed by Moser to support productivity and collaboration, On’s new London ofice offers diverse workspaces that cater to different needs, whether for focused work or social interaction
PROJECT INFO
Client On
Designer/architect M Moser
mmoser.com
Size 2,323m2
Completion date 2024
All images Design and architecture firm M Moser introduced raw, earthy elements balanced by clean, minimal forms
M Moser has partnered with global sportswear brand On to design and build its new 25,000ft2 ofice in London.
Rooted in nature, On’s brand identity shaped the space from the ground up. It needed ‘a distinctive UK home that attracts local talent, keeps top performers inspired and leaves a lasting impression on every visitor’. Working closely with the client design team, M Moser introduced raw, earthy elements balanced by clean, minimal forms, connected to the brand’s Swiss heritage.
Unusual materials were introduced to reflect On’s product innovation. The ‘rammed earth’ walls create a striking feature, crafted from locally sourced clay plaster and bound without chemicals. Echoing the geological layers of the River Thames Basin, it anchors the space to its surroundings. A staircase, with a sculptural, rammed earth finish, unites the two work levels. As people ascend it, the clay gradually lightens in colour.
The layout encourages exploration. Narrow corridors branch into different routes, guiding people from meeting rooms to communal spaces. At the heart of the space, a tea point enhances the team’s sense of togetherness.
On’s product showroom is housed on a dedicated floor, where the brand’s newest designs and innovations take centre stage. Curated displays and interactive technology create an engaging setting for client meetings and product demonstrations.
M Moser’s sustainability team helped On stay true to its sustainability goals, carefully selecting low-carbon materials like Marmoleum flooring, which absorbs more CO2
Ethically sourced timber and low-VOC fabrics were also used, each selected based on life cycle analysis.
An energy-saving ‘kill switch’ cuts power after the last person leaves, minimising off- hours consumption. Meanwhile, On’s furniture take-back programme repurposes pieces from other sites, reducing waste and maintaining a unified brand experience across ofices. Speaking about the project, John Kuilman, senior lead workplace design at On, says: ‘With a clear vision from On’s design team, the collaboration created a space that embodies the brand ethos and passion for innovation.’ To conclude, this adaptable space is designed to fuel On’s ambitious regional growth, with a flexible layout that adjusts to future demands.
than it emits.
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