22 PROJECTS PROJECT INFO
Client Club Brian Robinson
Designer/architect Studio UNLTD
studiounltd.com
Size
Interior 5,000ft2 exterior 850 ft2
/
Completion date October 2023
Below LA-based Studio UNLTD, which designed Pleasure Med, was established in 2009
WORDS BY TONY ROCK
IMAGES BY PION STUDIO
PROJECT 2
Branch, Park Terrace Hotel, New York
Holloway Li makes its New York debut with a new members’ club In Manhattan
London-based design studio Holloway Li has designed a relaxed and refined interior for Branch, a private members’ club. Located six storeys up in the Park Terrace Hotel on Bryant Park, a David Chipperfield- designed building completed in 2021, the member’s club lounge was imagined as a gathering space for local creatives and young professionals.
The clients’ brief focused on infusing vibrancy into the previously understated interior. The studio’s response was one of curated intimacy – introducing an arrangement of seating clusters that animate the open-plan space, leaning into the formal language of columns to shape an environment that balances work and socialising, while encouraging spontaneous encounters.
All images Masterworks, the owner, previously collaborated with Holloway Li on two London hotels, both of which were completed late last year. The client was eager to incorporate the distinct British sensibility that Holloway Li could bring to the redesign. The space is designed as a serene retreat from the bustling streets below. By day, the lounge offers a refined setting for private gatherings, while by night, the bar comes to life, serving a seasonal cocktail programme
colonial residence with hidden rooms and a central courtyard offering views of the Hollywood Hills. The courtyard features a marble-topped bar with copper accents, situated beneath a large, retractable skylight and flanked by six semicircular booths in warm walnut with caning and rust- coloured upholstery. Glass orb pendants hang at varying heights among tropical plants, creating an intimate and delightful ambiance. Separate wings house a private dining room and a sala intended for conversation and relaxation, both enclosed by floor-to-ceiling decorative steel and obscured glass systems.
The private dining room accommodates 16 guests at inlaid walnut tables with rich green leather chairs. Above, elaborate cut- glass chandeliers with a floral motif contrast with ornate pink and deep scarlet wallpaper. The main lounge is the building’s most intimate and sophisticated space, a verdant oasis with rich parquet floors, brass-banded marble tabletops, and walls lined with a plush, emerald banquette featuring channel tufting and turned walnut legs. Geometric sconces in a metallic gold finish, mirrors, painted moulding, and staghorn ferns decorate the walls. Located between the kitchen and the main building, the bar/restaurant includes a small outdoor seating area shaded by a light-filtering trellis. The relaxed, plant-filled outdoor spaces feature white oak furniture paired with cement tabletops displaying a mint-based tropical design. Polished stone surfaces adorn the bar and high tables.
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