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British furniture design and manufacturing company, naughtone has gone from strength to strength since it was founded by design graduates in 2005. The Yorkshire-based company founded


its own upholstery factory in 2012 and the following year ventured into the US market, where it has enjoyed great success. The company now has showrooms in the UK and North America and its products can be seen in furniture dealer showrooms all over the world. In 2016, naughtone entered into a strategic


partnership with Herman Miller with a view to accelerating its growth in global markets and in 2019 the latter increased its shareholding to 100%. Naughtone remains an independent brand within the Herman Miller group of companies. The naughtone product range is designed in house or specifically commissioned and consists of seating, table and storage products. It also caters for most commercial


furniture demands away from the desk and task chair. Products are pared down aesthetically and have multiple finish options to make them broadly appealing. All the current naughtone ranges have


options that include timber components – table tops and internal frames are manufactured with panel products, while all timber furniture legs are constructed from solid timber.


Most of the timber-based componentry is sourced local to naughtone’s Yorkshire production facility, although some specialist components are imported from Belgium and Germany. As for species choice, naughtone reports a leaning towards solid oak among its UK and European clients, while US customers have a preference for walnut. “In the UK, oak is always a classic,” said a company spokesperson. “And muted colours such as pale pinks and deep greens are on trend for fabrics.”


Best-selling products include Viv, Polly and Always chairs, and the Pullman and Hue seating ranges. The latter two ranges have seen an


increase in popularity following the gradual return to office working with the relaxation of Covid restrictions. “Businesses now have an opportunity to


present themselves differently, offering a variety of settings within one space that allow for reconnection, focusing and collaborating with colleagues,” said the spokesperson. “The office now needs to be the destination, offering employees something that they can’t get by working at home – interaction with colleagues. “Customers tend to be buying more collaborative furniture – booths, such as the Pullman booth and Hue seating. Individual high-back furniture such as the Pullman chair are also being specified a lot as they allow users to be alone, but within the work place.” ■


Far left: ercol’s Heritage loveseats and armchair, along with its Mia extending dining table


Centre: ercol’s Siena dining table, Heritage chairs, armchairs and loveseat


Left: The home office, as interpreted by ercol – Ballatta desk and Heritage armchair


TRADITION AND MODERNITY


Iconic British furniture maker ercol celebrated its centenary last year and recently introduced its Heritage range, a capsule collection of signature pieces inspired by the 333, or ‘small chair’, launched in 1953. Heritage is a direct descendent of the Windsor chair, synonymous with ercol’s identity for more than 80 years. Hand-


crafted from solid oak at ercol’s 160,000ft2 factory in Buckinghamshire, the range re-imagines classics for the present day, combining signature spindle backs and splayed legs with airy, organic forms. Celebrating the beauty of natural wood, Heritage is available in a natural finish, or black-painted and includes a loveseat, modern loveseat, armchair and chair. ■


FSC LAUNCHES SUSTAINABLE WOOD FURNITURE AWARDS


The third edition of the Forest Stewardship Council (FSC) Furniture Awards, the first with a European reach, has been created to reward companies producing furniture with FSC-certified wood. The FSC Furniture Awards, first launched


in Italy in 2019, seek to recognise and reward companies based not just in Italy, but now also in the UK, San Marino, Germany, Austria, Czech Republic and the Balkans (Slovenia, Croatia, Serbia and Bosnia) or Poland, that are producing and selling furniture using FSC-certified wood. Twelve prizes will be awarded, divided into three categories: Indoor (Home-Living,


Home-Office; Office, Retail and Public Spaces furniture); Outdoor (Outdoor furniture for Home and Outdoor furniture for Public Spaces) and Special Awards (CSR, Green Award, Communication, Labelling and Small Business); the evaluations will be entrusted to a special committee made up of members and representatives from FSC national offices. The competition is the result of work by


the FSC network to support the furniture wood sector, especially in Europe, aimed at raising awareness amongst both companies and consumers about the choice of raw materials and products of forest origin


from sustainable management. There are about 20,800 FSC active


certificates in the EU and more than 4,863 operate in the wooden furniture sector. Countries with the highest number of certifications in the furniture sector are Poland (828), the United Kingdom (731) and Italy (551). “We are excited to join with other


FSC offices in Europe to celebrate our sustainable furniture champions and hopefully inspire businesses and consumers alike to choose responsibly sourced furniture and other forest products,” said Tallulah Chapman, FSC UK’s communications manager. Registrations for the FSC Furniture Awards close on October 14. Guidelines, application forms and more information are available on the official website of the event: www.fscfurnitureawards.org ■


www.ttjonline.com | September/October 2021 | TTJ


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